Excellence in Content Marketing: A One-day Workshop

Innovation Enterprise Academy partnered with Guardian Masterclasses

Innovation Enterprise Academy has partnered with Guardian Masterclasses to bring you Excellence in Content Marketing: A One-day Workshop

Course Overview

As customers become increasingly resistant to traditional marketing and advertising channels, smart businesses are finding strategic ways to engage audiences through valuable content. This practical course will give your team the skills to maximise the quality and reach of your online content. Whether you run your own business or create online content for a company, you’ll leave with a newfound confidence in your ability to build your brand through engaging online content. 

Course Content

Understanding The Value of Content Marketing

  • Ket factors that influence your visitors to engage with your brand and make purchases
  • Best practise and industry examples of excellence in content marketing

The Fundamentals Of Successful Content Marketing

  • Defining the value exchange for your audience and understanding their needs
  • How to create and publish compelling content for your audience
  • Creating a strategy and setting business objectives
  • Establishing workflows and planning your content release cycle

The Content Marketing Mix - Selecting The Right Channels For Your Business

  • Understanding how to plan for different channels and types of content - including web, social, mobile, blogs and video content
  • Opportunities How to join your activities and channels, on and off-platform, within your strategy

Optimising Your Content For Maximum Traffic, Engagement & Sales

  • Essential tips for creating engaging and shareable content
  • The key things you need to know about SEO (search engine optimisation)
  • Understanding the key drives for interaction across different channels

Meeting Business Objectives & Measuring Success

  • Setting out your KPIs and defining success
  • What should you measure and what do the results tell you?
  • Key tools and strategies for measuring success
  • Producing actionable insights for planning future activities and objectives
For more courses please visit Innovation Enterprise Academy

About the Course Leader

Neil Perkin

Founder, Digital Expert

Neil Perkin is a regular keynote speaker across Europe on content strategy, digital transformation, and digital strategy, and has been named by BIMA (British Interactive Media Association) as one of the most influential people in the UK digital industry for two years in a row. He curates the global quarterly series of Firestarters thought leadership events on behalf of Google, is a keynote speaker on the Google Squared programme and has worked with market-leading global businesses including The Financial Times, BBC, Warner Bros, the UK Government, Unilever and YouTube.

About the Sponsors

Guardian Masterclasses

Short courses and bespoke training from Guardian Masterclasses. Improve your skills with classes on journalism, writing, media, photography and more.

Innovation Enterprise Academy

The Innovation Enterprise Academy is a leadership and management training provider. We offer a range of workshops, immersive onsite programs, online educational programming and OnDemand presentations - all of which are delivered by leading industry experts. They provide tried and tested insights that can be applied to your organisation, delivering immediate, measurable results and giving you the knowledge and skills to confront real world challenges.

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