Insights for Innovation: Human-Centered Insights That Fuel Innovation

Innovation Enterprise Academy partnered with IDEO U

Innovation Academy has partnered with IDEO U to bring you Insights for Innovation

Learn IDEO’s approach to gathering human-centered insights that fuel Innovation.

Course Description: 

Insights for Innovation will encourage you to see the world differently, so you can uncover deep insights that help you solve problems in new ways. In this course you will learn and practice five skills for insights:

1.Observing: “Listen with your eyes" and discover what people really care about.

2.Learning from Extremes: Stretch your thinking beyond assumptions and get to bolder ideas.

3.Interviewing: Conduct interviews to get deeper, more honest responses.

4.Immersive Empathy: Learn what it means to “walk in someone else’s shoes.”

5.Sharing Insights: Craft compelling insights that will inspire innovation.

What you’ll do:

Watch interactive videos. They’re bite-sized (1-5 minutes).

Practice what you’ve learned through interactive activities. We believe in learning by doing here.

Tackle a project challenge. You can solve anything creatively!

Share your ideas. You’ll have the support of experienced guides and a community of like-minded learners.

Pace yourself. You can set your own drumbeat for this course and get the full experience even with a busy schedule.

Estimated Effort: 30 minutes–3 hours per week (over 6 weeks). It’s really up to you!

What you’ll get:

A flexible skill set to discover new insights

A course tool kit to keep practicing your skills

Completed work that you can share with others

A Certificate of Completion plus a badge to post on your professional network

About the Course Leaders

Coe Leta Stafford

Design Director & Chief Creative Officer at IDEO

As IDEO's Global Design Director for Insights, Coe Leta keeps IDEO's methodologies on the cutting edge, making them more digital, data rich and playful. She leads teams through the Design Research process to understand people’s needs, reveal insights, and inspire innovative solutions. Coe Leta's work has won several international awards and has been featured in the New York Times and Wired. She has a Ph.D. in Cognition and Development from U.C. Berkeley and regularly teaches at Stanford University’s d.School.

Jane Fultron Suri

Partner Emeritus at IDEO

Jane Fulton Suri is a Partner and Chief Creative Officer at IDEO. Jane founded IDEO’s practice of human-centered insights, pioneering approaches that spread throughout organizations across the globe. To increase access to this approach, Jane published IDEO’s Method Cards and Thoughtless Acts? Observations on Intuitive Design, a collection of snapshots that depict the subtle and creative ways in which people interact with the world. As a popular public speaker, she regularly addresses design and business audiences, and lectures at Stanford, Harvard and other universities internationally.

About the Sponsors


We believe the world needs more creative leaders. IDEO U is an online school where anyone can unlock their creative potential through design thinking and collaboration.

Innovation Enterprise Academy

The Innovation Enterprise Academy is a leadership and management training provider. We offer a range of workshops, immersive onsite programs, online educational programming and OnDemand presentations - all of which are delivered by leading industry experts. They provide tried and tested insights that can be applied to your organisation, delivering immediate, measurable results and giving you the knowledge and skills to confront real world challenges.

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