AMA Practitioner Council member
American Marketing Association
Ulli Appelbaum is an award winning marketing and brand strategist with over 20 years of experiences building brands in Europe, Asia, Latin America and for the last 15 years in the US. Ulli is the CSO and Founder of brand research, strategy & innovation boutique First The Trousers Then The Shoes Inc. (www.first-the-trousers.com) dedicated to helping brands compete and grow in today’s always evolving attention economy. FTT uses strategic rigor and creative problem solving methods to provide an unfair competitive advantage to its clients’ businesses and brands. Ulli is also a blogger for the Huffington Post, a contributor to various trade publications in the US and Europe as well as a regular speaker at conferences. Last but not least, he’s a member of the Practitioner Council of the American Marketing Association. He has contributed to 7 Effie awards and an ARF Ogilvy award for Excellence in Research.