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Tom cridland

Tom Cridland

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Tom Cridland

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Tom Cridland is an international sustainable fashion brand with customers on all five continents, known for producing luxury clothing in unique colours. Tom has been designing clothing since the age of 18, when he sold nearly £3,000 worth of "SWINE 09" t-shirts in a single week of school and donated all the profits to Médecins Sans Frontières. In January 2014, aged 23, he founded Tom Cridland, specialising solely in creating the perfect pair of trousers. He quickly built a vertical luxury menswear brand that specialises in what CNBC describe as "quality over quantity retail". Tom believes that retail markups are inefficient and unfair on the customer, who ends up paying higher prices for no reason. Tom founded his eponymous menswear brand upon the simple principle of making truly luxurious clothing and selling it direct to customer online and, as THE GUARDIAN said, "high-spec material and production seem to be his thing". The EVENING STANDARD describe Tom as "a tailor to the stars" and, indeed, Tom Cridland trousers have quickly become well known from London to Los Angeles and, as FORBES note, have been "donned by celebrities such as Leonardo DiCaprio, Hugh Grant, Stephen Fry, and Daniel Craig". Tom Cridland have also made clothes for many other distinguished men, including Ben Stiller, Jeremy Piven, Rod Stewart, Nigel Olsson, Brandon Flowers, Robbie Williams, Nile Rodgers, Michael Portillo, Stephen Merchant and Frankie Valli. This year, Tom launched The 30 Year Sweatshirt, a sustainable fashion project in the form of a luxury cotton crewneck backed up with a 30 Year Guarantee. This was acclaimed by everyone from the BBC to THE INDEPENDENT to THE HUFFINGTON POST and Tom continued this momentum by launching The 30 Year T-Shirt immediately afterwards. THE TIMES noted this was "a campaign against planned obsolescence in the fashion industry" and THE TELEGRAPH praised the project highly, saying "Tom Cridland is back with his most ambitious project to date: a t-shirt that will not show any signs of wear and tear until 2045." Praise in newspapers was matched by television coverage, with features on CBS NEWS, REUTERS and NBC's THE TODAY SHOW. 2015 also saw word spread internationally about the Tom Cridland brand and the 30 Year projects, with coverage including SYDNEY MORNING HERALD, EL PAIS, CCTV and THE HINDUSTAN TIMES. Tom was also invited to write regularly for THE HUFFINGTON POST and now has his own column on the website. 2016 has begun with the opening of the first ever Tom Cridland pop-up shop, which was located on the iconic King's Road in London throughout January and February. BBC NEWS were present on its first day to record an in depth interview with Tom about his 30 Year Collection. Tom Cridland's buy less, buy better philosophy also caused a stir in the United States early this year, with both THE NEW YORK TIMES and THE ATLANTIC featuring it in their publications ahead of the brand's official American hard launch from their new base in Los Angeles. Tom Cridland subsequently embarked on a US promotional tour, appearing across national television and radio including NBC, CBS and National Public Radio. The 30 Year Jacket is now available and has already been featured in both FORBES and THE GUARDIAN, with the latter citing that the Tom Cridland brand is "...appealing to a new consumer". THE TELEGRAPH cited The 30 Year Jacket as evidence that "menswear can lead the race for sustainable fashion", whilst praising Tom Cridland's attempts at creating timeless clothing as "faultless". At Tom Cridland we are passionate about building a brand slowly, working up to a full line but working on every product meticulously before launching it. As FAST COMPANY described what Tom Cridland offer, "...there's now more choices for people who want ethical, relatively affordable clothes that are built to last". It's ok to pay for luxury, just don't pay too much.
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