Sue Jefferson

VP, Global Innovation

McCain Foods

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29 years in FMCG businesses in UK Director and Global Leadership roles transforming teams, businesses and brands, with Danone Group, Jeyes and the last 17 years with McCain Foods. A background in Marketing, Sue specialises in identifying barriers holding back a business, coaching teams to create breakthroughs to deliver turnarounds and unlock new opportunities for growth. These include creating Innovation approach combining Brands and Private Label to successfully compete against Household giants; Establishing an Innovation based Category Strategy, doubling a market and taking brand share from 5 to 25%. Most recently, identifying new global growth platforms and creating an Innovation Operating Framework enabling for the first time, regions and functions to successfully perform together.