Sue Jefferson

29 years in FMCG businesses in UK Director and Global Leadership roles transforming teams, businesses and brands, with Danone Group, Jeyes and the last 17 years with McCain Foods. A background in Marketing, Sue specialises in identifying barriers holding back a business, coaching teams to create breakthroughs to deliver turnarounds and unlock new opportunities for growth. These include creating Innovation approach combining Brands and Private Label to successfully compete against Household giants; Establishing an Innovation based Category Strategy, doubling a market and taking brand share from 5 to 25%. Most recently, identifying new global growth platforms and creating an Innovation Operating Framework enabling for the first time, regions and functions to successfully perform together.