Scott Kritz has been leading content strategy, media partnerships and audience growth in the digital publishing world for over a decade. As a founding member and EVP of Audience Development for Liquor.com, Scott's helped build the startup's audience from 0 to over 21 million unique visitors per year and 1,000,000 registered subscribers, making Liquor.com the world's leading and largest lifestyle publication dedicated to cocktails, spirits and entertaining. With a degree in computer & information science from NYC's Fordham University, Scott began his career at 19 years-old at FHM magazine as a website coder and graphic designer until transitioning to a focus on content development and eventually leading the entire publication as Editor-in-Chief and Acting Publisher. Scott's also spent time making online TV shows for Sony Pictures and helped lead BleacherReport.com's audience growth strategies prior to the company's acquisition by Turner in 2012. When Scott's not taking care of his young family or fooling around on one of his guitars, he advises a number of interesting companies in the digital space, including Innovation Enterprise.