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Rose Johnstone

International Events Director

Innovation Enterprise

Rose Johnstone's LinkedIn page

+1 415 315 9813

+44 207 193 0315 /

rjohnstone@theiegroup.com

135080

61

Author content

Why Startups Should Consider Subscription As A Model

255

Why Startups Should Consider Subscription As A Model

Apple Is Getting In On The Smart Home

1043

Apple Is Getting In On The Smart Home

What Is The Future Of Mobile Gaming?

1259

What Is The Future Of Mobile Gaming?

Understanding Emotional Intelligence In Digital Marketing

3672

Understanding Emotional Intelligence In Digital Marketing

Social Media Success Can Be A Poisoned Chalice

Chief Digital Officer

1277

Social Media Success Can Be A Poisoned Chalice

Expert Insight: 'Publishers Should Focus On Measuring The Metrics That Drive Results'

Chief Digital Officer

777

Expert Insight: 'Publishers Should Focus On Measuring The Metrics That Drive Results'

Why Brands Value Personalization

1480

Why Brands Value Personalization

Expert Insight: 'Engaging Today’s Consumer Demands A Deep Understanding Of Social Platforms'

8194

Expert Insight: 'Engaging Today’s Consumer Demands A Deep Understanding Of Social Platforms'

Expert Insight: 'Data Is Central To Deciding Where We Are Spending Our Time'

Chief Digital Officer

1104

Expert Insight: 'Data Is Central To Deciding Where We Are Spending Our Time'

How To Guide: Multichannel Digital Marketing

2258

How To Guide: Multichannel Digital Marketing

The Dangers Of Live Video

Chief Digital Officer

586

The Dangers Of Live Video

Expert Insight: 'Horses For Courses, That’s Our Approach To Social Media'

Chief Digital Officer

1276

Expert Insight: 'Horses For Courses, That’s Our Approach To Social Media'

The Rise Of The Drones

961

The Rise Of The Drones

Expert Insight: 'There Is Not A 'One Size Fits All' Method To Managing A Multichannel Brand Strategy'

1191

Expert Insight: 'There Is Not A 'One Size Fits All' Method To Managing A Multichannel Brand Strategy'

Expert View: 'Every Comment Is A Chance To Talk With A Customer And Learn'

Chief Digital Officer

979

Expert View: 'Every Comment Is A Chance To Talk With A Customer And Learn'

Expert View: 'Engagement Rates Are The Most Important Metric To Me When Measuring Success'

Chief Digital Officer

6465

Expert View: 'Engagement Rates Are The Most Important Metric To Me When Measuring Success'

Expert View: 'Great Marketers Are Cultural Anthropologists'

Chief Digital Officer

1298

Expert View: 'Great Marketers Are Cultural Anthropologists'

Expert View: 'Channel Management Is A Constant Juggling Act'

Chief Digital Officer

1236

Expert View: 'Channel Management Is A Constant Juggling Act'

The Insurance Industry Needs To Work On Digital Strategy

1531

The Insurance Industry Needs To Work On Digital Strategy

'App Store Optimization Is The Highest Priority'

Chief Digital Officer

2035

'App Store Optimization Is The Highest Priority'

Why Airbnb’s Digital Campaigns Are Such A Success

Chief Digital Officer

2348

Why Airbnb’s Digital Campaigns Are Such A Success

Interview: Michael Eisenreich, Global Head Of Content, Creative And Digital Marketing, Bloomberg

Chief Digital Officer

4755

Interview: Michael Eisenreich, Global Head Of Content, Creative And Digital Marketing, Bloomberg

'Social Is The New SEO'

Chief Digital Officer

1461

'Social Is The New SEO'

'We Look At Social As Part Of Our Overall Customer Experience'

1138

'We Look At Social As Part Of Our Overall Customer Experience'

'Consumers Have Shut Off The Traditional World Of Marketing'

Chief Digital Officer

1524

'Consumers Have Shut Off The Traditional World Of Marketing'

'We Swim In Data Here Day In And Day Out'

Chief Digital Officer

1068

'We Swim In Data Here Day In And Day Out'

"Our Product Is Content, So, In Essence, Everything We Do Is Content Marketing"

Chief Digital Officer

1738

"Our Product Is Content, So, In Essence, Everything We Do Is Content Marketing"

Digital Marketing Top Trends In 2017

6060

Digital Marketing Top Trends In 2017

Brand Strategy In The Digital Age

Chief Digital Officer

2060

Brand Strategy In The Digital Age

Mobile Advertising Still Has A Long Way To Go

Chief Digital Officer

4128

Mobile Advertising Still Has A Long Way To Go

Reddit VP Discusses The Challenges And Opportunities Facing Digital Publishing

Chief Digital Officer

2694

Reddit VP Discusses The Challenges And Opportunities Facing Digital Publishing

Can Snapchat Succeed Where Google Failed?

1520

Can Snapchat Succeed Where Google Failed?

Industry Insight: Stacy Treco, VP, Director of Digital Strategy at Pearson Education

Chief Digital Officer

2060

Industry Insight: Stacy Treco, VP, Director of Digital Strategy at Pearson Education

The Viability Of Sponsored Content

Digital Publishing

2176

The Viability Of Sponsored Content

'A Consumer In B2C Or A Buyer In B2B Is Not Stupid'

Chief Digital Officer

2046

'A Consumer In B2C Or A Buyer In B2B Is Not Stupid'

Chinese Selfie App Meitu Targets $1 Billion IPO

Chief Digital Officer

1149

Chinese Selfie App Meitu Targets $1 Billion IPO

The 5 Attributes That Define A Great CMO

Chief Digital Officer

2250

The 5 Attributes That Define A Great CMO

'Consumers Don’t Want To Be Sold To, Brands Need To Earn Their Engagement'

Chief Digital Officer

1561

'Consumers Don’t Want To Be Sold To, Brands Need To Earn Their Engagement'

'Good Marketing Technology Platforms Should Simplify The Complex'

Chief Digital Officer

1486

'Good Marketing Technology Platforms Should Simplify The Complex'

Why London Is Appointing A CDO

Chief Digital Officer

1377

Why London Is Appointing A CDO

Why Exactly Is Microsoft Spending $26bn On LinkedIn?

1907

Why Exactly Is Microsoft Spending $26bn On LinkedIn?

Australian Companies Bracing For A Technological Revolution

Chief Digital Officer

1641

Australian Companies Bracing For A Technological Revolution

7 Highlights From The Chief Marketing Officer Summit, Seattle

1195

7 Highlights From The Chief Marketing Officer Summit, Seattle

Key Take-Aways From The Chief Digital Officer Forum

Chief Digital Officer

1952

Key Take-Aways From The Chief Digital Officer Forum

Facebook And Snapchat: It’s Complicated

Chief Digital Officer

1618

Facebook And Snapchat: It’s Complicated

The Digital Wave Sweeping Australia

1504

The Digital Wave Sweeping Australia

How Is Formula E Succeeding In Digital?

1713

How Is Formula E Succeeding In Digital?

What Does The Year Ahead Hold For Digital Marketing At Country Outfitter?

Chief Digital Officer

2746

What Does The Year Ahead Hold For Digital Marketing At Country Outfitter?

How Does Compass Group Utilize Digital Marketing?

Chief Digital Officer

2482

How Does Compass Group Utilize Digital Marketing?

Ignore Search Marketing At Your Peril

Chief Technology Officer

1409

Ignore Search Marketing At Your Peril

Should Marketers Stop Gender Specific Marketing?

Women In Enterprise

2962

Should Marketers Stop Gender Specific Marketing?

How Can Marketers Ensure Brand Loyalty In The Digital Age?

4717

How Can Marketers Ensure Brand Loyalty In The Digital Age?

Getting Your Digital Advertising Right in 2016

Chief Digital Officer

2433

Getting Your Digital Advertising Right in 2016

Data And The Marketer

5353

Data And The Marketer

Why Marketers Need An Omni-Channel Strategy

2484

Why Marketers Need An Omni-Channel Strategy

The Biggest Threats To Digital Publishing

Digital Publishing

1877

The Biggest Threats To Digital Publishing

A Look Behind The Paywall

1589

A Look Behind The Paywall

Is The Digital Led Sharing-Economy Now All About Squeezing The Little Man?

3686

Is The Digital Led Sharing-Economy Now All About Squeezing The Little Man?

The Rise of Social Media Sites as News Outlets

1789

The Rise of Social Media Sites as News Outlets

Is Ad-Tech Over In Digital Publishing?

Chief Technology Officer

1173

Is Ad-Tech Over In Digital Publishing?

B2B E-Commerce To Hit Over A Trillion By 2020

5374

B2B E-Commerce To Hit Over A Trillion By 2020

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