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Rose Johnstone

International Events Director

Innovation Enterprise

Rose Johnstone's LinkedIn page

+1 415 315 9813

+44 207 193 0315 /

rjohnstone@theiegroup.com

202325

66

Author content

How The Telegraph Approach Social Media Marketing

Chief Digital Officer

3139

How The Telegraph Approach Social Media Marketing

'If We Neglect Our People, Our Day To Day Stops Making Sense'

Chief Innovation Officer

614

'If We Neglect Our People, Our Day To Day Stops Making Sense'

Expert Interview: Milan Sud, Head of Innovation, AXA Partners UK & Irl At AXA

Chief Innovation Officer

1371

Expert Interview: Milan Sud, Head of Innovation, AXA Partners UK & Irl At AXA

Interview With Jac Phillips, Head Of Marketing, Australia, NZ & South Pacific At Visa

Chief Digital Officer

1942

Interview With Jac Phillips, Head Of Marketing, Australia, NZ & South Pacific At Visa

Expert Interview: Dr. Osemeke Mosindi, Senior Digital Innovation Manager, HSBC

1351

Expert Interview: Dr. Osemeke Mosindi, Senior Digital Innovation Manager, HSBC

Interview With Su Jella, CRM & Digital Marketing Manager At Dulux

Chief Digital Officer

1735

Interview With Su Jella, CRM & Digital Marketing Manager At Dulux

Why Startups Should Consider Subscription As A Model

1260

Why Startups Should Consider Subscription As A Model

Apple Is Getting In On The Smart Home

2216

Apple Is Getting In On The Smart Home

What Is The Future Of Mobile Gaming?

6433

What Is The Future Of Mobile Gaming?

Understanding Emotional Intelligence In Digital Marketing

4886

Understanding Emotional Intelligence In Digital Marketing

Social Media Success Can Be A Poisoned Chalice

Chief Digital Officer

2335

Social Media Success Can Be A Poisoned Chalice

Expert Insight: 'Publishers Should Focus On Measuring The Metrics That Drive Results'

Chief Digital Officer

1607

Expert Insight: 'Publishers Should Focus On Measuring The Metrics That Drive Results'

Why Brands Value Personalization

2580

Why Brands Value Personalization

Expert Insight: 'Engaging Today’s Consumer Demands A Deep Understanding Of Social Platforms'

9332

Expert Insight: 'Engaging Today’s Consumer Demands A Deep Understanding Of Social Platforms'

Expert Insight: 'Data Is Central To Deciding Where We Are Spending Our Time'

Chief Digital Officer

1878

Expert Insight: 'Data Is Central To Deciding Where We Are Spending Our Time'

How To Guide: Multichannel Digital Marketing

3190

How To Guide: Multichannel Digital Marketing

The Dangers Of Live Video

Chief Digital Officer

1347

The Dangers Of Live Video

Expert Insight: 'Horses For Courses, That’s Our Approach To Social Media'

Chief Digital Officer

1941

Expert Insight: 'Horses For Courses, That’s Our Approach To Social Media'

The Rise Of The Drones

1776

The Rise Of The Drones

Expert Insight: 'There Is Not A 'One Size Fits All' Method To Managing A Multichannel Brand Strategy'

2108

Expert Insight: 'There Is Not A 'One Size Fits All' Method To Managing A Multichannel Brand Strategy'

Expert View: 'Every Comment Is A Chance To Talk With A Customer And Learn'

Chief Digital Officer

1783

Expert View: 'Every Comment Is A Chance To Talk With A Customer And Learn'

Expert View: 'Engagement Rates Are The Most Important Metric To Me When Measuring Success'

Chief Digital Officer

7267

Expert View: 'Engagement Rates Are The Most Important Metric To Me When Measuring Success'

Expert View: 'Great Marketers Are Cultural Anthropologists'

Chief Digital Officer

2222

Expert View: 'Great Marketers Are Cultural Anthropologists'

Expert View: 'Channel Management Is A Constant Juggling Act'

Chief Digital Officer

2144

Expert View: 'Channel Management Is A Constant Juggling Act'

'App Store Optimization Is The Highest Priority'

Chief Digital Officer

2847

'App Store Optimization Is The Highest Priority'

Why Airbnb’s Digital Campaigns Are Such A Success

Chief Digital Officer

5343

Why Airbnb’s Digital Campaigns Are Such A Success

Interview: Michael Eisenreich, Global Head Of Content, Creative And Digital Marketing, Bloomberg

Chief Digital Officer

5753

Interview: Michael Eisenreich, Global Head Of Content, Creative And Digital Marketing, Bloomberg

'Social Is The New SEO'

Chief Digital Officer

2256

'Social Is The New SEO'

'We Look At Social As Part Of Our Overall Customer Experience'

2091

'We Look At Social As Part Of Our Overall Customer Experience'

'Consumers Have Shut Off The Traditional World Of Marketing'

Chief Digital Officer

2219

'Consumers Have Shut Off The Traditional World Of Marketing'

'We Swim In Data Here Day In And Day Out'

Chief Digital Officer

1830

'We Swim In Data Here Day In And Day Out'

"Our Product Is Content, So, In Essence, Everything We Do Is Content Marketing"

Chief Digital Officer

2480

"Our Product Is Content, So, In Essence, Everything We Do Is Content Marketing"

Digital Marketing Top Trends In 2017

8055

Digital Marketing Top Trends In 2017

Brand Strategy In The Digital Age

Chief Digital Officer

3373

Brand Strategy In The Digital Age

Mobile Advertising Still Has A Long Way To Go

Chief Digital Officer

5252

Mobile Advertising Still Has A Long Way To Go

Reddit VP Discusses The Challenges And Opportunities Facing Digital Publishing

Chief Digital Officer

3505

Reddit VP Discusses The Challenges And Opportunities Facing Digital Publishing

Can Snapchat Succeed Where Google Failed?

2297

Can Snapchat Succeed Where Google Failed?

Industry Insight: Stacy Treco, VP, Director of Digital Strategy at Pearson Education

Chief Digital Officer

3170

Industry Insight: Stacy Treco, VP, Director of Digital Strategy at Pearson Education

The Viability Of Sponsored Content

Digital Publishing

2955

The Viability Of Sponsored Content

'A Consumer In B2C Or A Buyer In B2B Is Not Stupid'

Chief Digital Officer

2826

'A Consumer In B2C Or A Buyer In B2B Is Not Stupid'

Chinese Selfie App Meitu Targets $1 Billion IPO

Chief Digital Officer

1909

Chinese Selfie App Meitu Targets $1 Billion IPO

The 5 Attributes That Define A Great CMO

Chief Digital Officer

3012

The 5 Attributes That Define A Great CMO

'Consumers Don’t Want To Be Sold To, Brands Need To Earn Their Engagement'

Chief Digital Officer

2256

'Consumers Don’t Want To Be Sold To, Brands Need To Earn Their Engagement'

'Good Marketing Technology Platforms Should Simplify The Complex'

Chief Digital Officer

2213

'Good Marketing Technology Platforms Should Simplify The Complex'

Why London Is Appointing A CDO

Chief Digital Officer

2124

Why London Is Appointing A CDO

Why Exactly Is Microsoft Spending $26bn On LinkedIn?

2422

Why Exactly Is Microsoft Spending $26bn On LinkedIn?

Australian Companies Bracing For A Technological Revolution

Chief Digital Officer

2311

Australian Companies Bracing For A Technological Revolution

7 Highlights From The Chief Marketing Officer Summit, Seattle

1904

7 Highlights From The Chief Marketing Officer Summit, Seattle

Key Take-Aways From The Chief Digital Officer Forum

Chief Digital Officer

2710

Key Take-Aways From The Chief Digital Officer Forum

Facebook And Snapchat: It’s Complicated

Chief Digital Officer

2368

Facebook And Snapchat: It’s Complicated

The Digital Wave Sweeping Australia

2340

The Digital Wave Sweeping Australia

How Is Formula E Succeeding In Digital?

2398

How Is Formula E Succeeding In Digital?

What Does The Year Ahead Hold For Digital Marketing At Country Outfitter?

Chief Digital Officer

3480

What Does The Year Ahead Hold For Digital Marketing At Country Outfitter?

How Does Compass Group Utilize Digital Marketing?

Chief Digital Officer

3394

How Does Compass Group Utilize Digital Marketing?

Ignore Search Marketing At Your Peril

Chief Technology Officer

2058

Ignore Search Marketing At Your Peril

Should Marketers Stop Gender Specific Marketing?

Women In Enterprise

5033

Should Marketers Stop Gender Specific Marketing?

How Can Marketers Ensure Brand Loyalty In The Digital Age?

5737

How Can Marketers Ensure Brand Loyalty In The Digital Age?

Getting Your Digital Advertising Right in 2016

Chief Digital Officer

3050

Getting Your Digital Advertising Right in 2016

Data And The Marketer

6081

Data And The Marketer

Why Marketers Need An Omni-Channel Strategy

3107

Why Marketers Need An Omni-Channel Strategy

The Biggest Threats To Digital Publishing

Digital Publishing

2829

The Biggest Threats To Digital Publishing

A Look Behind The Paywall

2211

A Look Behind The Paywall

Is The Digital Led Sharing-Economy Now All About Squeezing The Little Man?

4234

Is The Digital Led Sharing-Economy Now All About Squeezing The Little Man?

The Rise of Social Media Sites as News Outlets

2532

The Rise of Social Media Sites as News Outlets

Is Ad-Tech Over In Digital Publishing?

Chief Technology Officer

1880

Is Ad-Tech Over In Digital Publishing?

B2B E-Commerce To Hit Over A Trillion By 2020

6023

B2B E-Commerce To Hit Over A Trillion By 2020

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