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Rose Johnstone

International Events Director

Innovation Enterprise

Rose Johnstone's LinkedIn page

+1 415 315 9813

+44 207 193 0315 /

rjohnstone@theiegroup.com

124032

59

Author content

What Is The Future Of Mobile Gaming?

643

What Is The Future Of Mobile Gaming?

Understanding Emotional Intelligence In Digital Marketing

2977

Understanding Emotional Intelligence In Digital Marketing

Social Media Success Can Be A Poisoned Chalice

Chief Digital Officer

1037

Social Media Success Can Be A Poisoned Chalice

Expert Insight: 'Publishers Should Focus On Measuring The Metrics That Drive Results'

Chief Digital Officer

618

Expert Insight: 'Publishers Should Focus On Measuring The Metrics That Drive Results'

Why Brands Value Personalization

1275

Why Brands Value Personalization

Expert Insight: 'Engaging Today’s Consumer Demands A Deep Understanding Of Social Platforms'

7877

Expert Insight: 'Engaging Today’s Consumer Demands A Deep Understanding Of Social Platforms'

Expert Insight: 'Data Is Central To Deciding Where We Are Spending Our Time'

Chief Digital Officer

889

Expert Insight: 'Data Is Central To Deciding Where We Are Spending Our Time'

How To Guide: Multichannel Digital Marketing

2012

How To Guide: Multichannel Digital Marketing

The Dangers Of Live Video

Chief Digital Officer

492

The Dangers Of Live Video

Expert Insight: 'Horses For Courses, That’s Our Approach To Social Media'

Chief Digital Officer

1146

Expert Insight: 'Horses For Courses, That’s Our Approach To Social Media'

The Rise Of The Drones

820

The Rise Of The Drones

Expert Insight: 'There Is Not A 'One Size Fits All' Method To Managing A Multichannel Brand Strategy'

1011

Expert Insight: 'There Is Not A 'One Size Fits All' Method To Managing A Multichannel Brand Strategy'

Expert View: 'Every Comment Is A Chance To Talk With A Customer And Learn'

Chief Digital Officer

822

Expert View: 'Every Comment Is A Chance To Talk With A Customer And Learn'

Expert View: 'Engagement Rates Are The Most Important Metric To Me When Measuring Success'

Chief Digital Officer

6309

Expert View: 'Engagement Rates Are The Most Important Metric To Me When Measuring Success'

Expert View: 'Great Marketers Are Cultural Anthropologists'

Chief Digital Officer

1125

Expert View: 'Great Marketers Are Cultural Anthropologists'

Expert View: 'Channel Management Is A Constant Juggling Act'

Chief Digital Officer

1054

Expert View: 'Channel Management Is A Constant Juggling Act'

The Insurance Industry Needs To Work On Digital Strategy

1328

The Insurance Industry Needs To Work On Digital Strategy

'App Store Optimization Is The Highest Priority'

Chief Digital Officer

1846

'App Store Optimization Is The Highest Priority'

Why Airbnb’s Digital Campaigns Are Such A Success

Chief Digital Officer

2110

Why Airbnb’s Digital Campaigns Are Such A Success

Interview: Michael Eisenreich, Global Head Of Content, Creative And Digital Marketing, Bloomberg

Chief Digital Officer

4559

Interview: Michael Eisenreich, Global Head Of Content, Creative And Digital Marketing, Bloomberg

'Social Is The New SEO'

Chief Digital Officer

1317

'Social Is The New SEO'

'We Look At Social As Part Of Our Overall Customer Experience'

1018

'We Look At Social As Part Of Our Overall Customer Experience'

'Consumers Have Shut Off The Traditional World Of Marketing'

Chief Digital Officer

1410

'Consumers Have Shut Off The Traditional World Of Marketing'

'We Swim In Data Here Day In And Day Out'

Chief Digital Officer

948

'We Swim In Data Here Day In And Day Out'

"Our Product Is Content, So, In Essence, Everything We Do Is Content Marketing"

Chief Digital Officer

1644

"Our Product Is Content, So, In Essence, Everything We Do Is Content Marketing"

Digital Marketing Top Trends In 2017

5236

Digital Marketing Top Trends In 2017

Brand Strategy In The Digital Age

Chief Digital Officer

1865

Brand Strategy In The Digital Age

Mobile Advertising Still Has A Long Way To Go

Chief Digital Officer

3959

Mobile Advertising Still Has A Long Way To Go

Reddit VP Discusses The Challenges And Opportunities Facing Digital Publishing

Chief Digital Officer

2585

Reddit VP Discusses The Challenges And Opportunities Facing Digital Publishing

Can Snapchat Succeed Where Google Failed?

1387

Can Snapchat Succeed Where Google Failed?

Industry Insight: Stacy Treco, VP, Director of Digital Strategy at Pearson Education

Chief Digital Officer

1902

Industry Insight: Stacy Treco, VP, Director of Digital Strategy at Pearson Education

The Viability Of Sponsored Content

Digital Publishing

2074

The Viability Of Sponsored Content

'A Consumer In B2C Or A Buyer In B2B Is Not Stupid'

Chief Digital Officer

1926

'A Consumer In B2C Or A Buyer In B2B Is Not Stupid'

Chinese Selfie App Meitu Targets $1 Billion IPO

Chief Digital Officer

1051

Chinese Selfie App Meitu Targets $1 Billion IPO

The 5 Attributes That Define A Great CMO

Chief Digital Officer

2166

The 5 Attributes That Define A Great CMO

'Consumers Don’t Want To Be Sold To, Brands Need To Earn Their Engagement'

Chief Digital Officer

1477

'Consumers Don’t Want To Be Sold To, Brands Need To Earn Their Engagement'

'Good Marketing Technology Platforms Should Simplify The Complex'

Chief Digital Officer

1386

'Good Marketing Technology Platforms Should Simplify The Complex'

Why London Is Appointing A CDO

Chief Digital Officer

1277

Why London Is Appointing A CDO

Why Exactly Is Microsoft Spending $26bn On LinkedIn?

1845

Why Exactly Is Microsoft Spending $26bn On LinkedIn?

Australian Companies Bracing For A Technological Revolution

Chief Digital Officer

1519

Australian Companies Bracing For A Technological Revolution

7 Highlights From The Chief Marketing Officer Summit, Seattle

1089

7 Highlights From The Chief Marketing Officer Summit, Seattle

Key Take-Aways From The Chief Digital Officer Forum

Chief Digital Officer

1812

Key Take-Aways From The Chief Digital Officer Forum

Facebook And Snapchat: It’s Complicated

Chief Digital Officer

1537

Facebook And Snapchat: It’s Complicated

The Digital Wave Sweeping Australia

1382

The Digital Wave Sweeping Australia

How Is Formula E Succeeding In Digital?

1637

How Is Formula E Succeeding In Digital?

What Does The Year Ahead Hold For Digital Marketing At Country Outfitter?

Chief Digital Officer

2641

What Does The Year Ahead Hold For Digital Marketing At Country Outfitter?

How Does Compass Group Utilize Digital Marketing?

Chief Digital Officer

2375

How Does Compass Group Utilize Digital Marketing?

Ignore Search Marketing At Your Peril

Chief Technology Officer

1328

Ignore Search Marketing At Your Peril

Should Marketers Stop Gender Specific Marketing?

Women In Enterprise

2745

Should Marketers Stop Gender Specific Marketing?

How Can Marketers Ensure Brand Loyalty In The Digital Age?

4600

How Can Marketers Ensure Brand Loyalty In The Digital Age?

Getting Your Digital Advertising Right in 2016

Chief Digital Officer

2326

Getting Your Digital Advertising Right in 2016

Data And The Marketer

5262

Data And The Marketer

Why Marketers Need An Omni-Channel Strategy

2340

Why Marketers Need An Omni-Channel Strategy

The Biggest Threats To Digital Publishing

Digital Publishing

1791

The Biggest Threats To Digital Publishing

A Look Behind The Paywall

1530

A Look Behind The Paywall

Is The Digital Led Sharing-Economy Now All About Squeezing The Little Man?

3623

Is The Digital Led Sharing-Economy Now All About Squeezing The Little Man?

The Rise of Social Media Sites as News Outlets

1687

The Rise of Social Media Sites as News Outlets

Is Ad-Tech Over In Digital Publishing?

Chief Technology Officer

1102

Is Ad-Tech Over In Digital Publishing?

B2B E-Commerce To Hit Over A Trillion By 2020

5283

B2B E-Commerce To Hit Over A Trillion By 2020

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