Renaud Di Francesco, PhD, is active in the areas of digital technology, services, and content, and the innovative combination of these. He has worked in different roles: research, engineering management, business development, in different companies and organisations, from 4 countries. His current role if the coordination from Europe of Sony Group’s technology standardisation, technology policy & regulation, at the cross-roads of content, technology platforms, networks, and enabling components. He has enjoyed taking an active part in a number of creative industry transformations: introducing digital satellite transport of music programmes for FM stations in France, helping the cinema exhibition sector of Europe embrace high quality digital cinema projection (as director of Sony’s first European Digital Cinema project, as cofounder of European Digital Cinema Forum, first leader of its economic group), and more recently supporting the open standardisation of publishing for digital reading through the development of epub. Another publishing project was an early exploration with a leading comics publisher of how comic stories and graphic novels may best be displayed on mobile phones.