Senior Vice President and Managing Director, East Region
SAP North America
Lloyd Adams is the managing director of the East region, responsible for the strategic direction, customer success and profitability of one of SAP North America’s larger market units. The region covers all lines of business, including cloud and on-premise software as well as service and support to hundreds of customers from small businesses to large corporations across a multitude of industries. Most recently, Lloyd oversaw SAP's Utilities business in North America and before that was regional vice president of Regulated Industries where he drove the strategy, operations, revenue performance and overall customer satisfaction in markets across the US. Since joining SAP in 1998, Lloyd’s career trajectory has included a progression of pre-sales, inside sales and marketing leadership roles and posts in the US and Asia Pacific region. As chief-of-staff for SAP North America, he was responsible for the holistic management of the regional president’s office, ensuring quick and full execution of programs and communications, balancing the president’s responsibilities to North America employees, customers and the SAP Executive Board. In Singapore, he served as vice president of Field Marketing for industry, solutions and services, and also for the small to medium enterprise market segment in the Asia Pacific region and, prior to that, in North America. Other management roles have included leading Innovation Sales (Platform, Analytics and Mobility), Industry Business Development, Value Engineering, Ecosystem and Channels and pre-sales teams aligned to the Regulated Industries business. Lloyd began his career in human resources with Arthur Andersen (renamed Accenture in 2000). He holds a bachelor's degree and an MBA from the University of Notre Dame in Indiana.