Coe Leta Stafford

Design Director & Chief Creative Officer at IDEO

As IDEO's Global Design Director for Insights, Coe Leta keeps IDEO's methodologies on the cutting edge, making them more digital, data rich and playful. She leads teams through the Design Research process to understand people’s needs, reveal insights, and inspire innovative solutions. Coe Leta's work has won several international awards and has been featured in the New York Times and Wired. She has a Ph.D. in Cognition and Development from U.C. Berkeley and regularly teaches at Stanford University’s d.School.