Eduardo Madero

Eduardo is a pioneer in the field of Customer Centricity. He has developed multiple applications aimed at transforming the customer experience in B2B and B2C settings, while optimizing profits for organizations. He is the creator of the ´/cx´, a proposed universal standard for brand engagement, and ´BX´, a B2B concept for implementing Customer Centricity. Eduardo has authored multiple publications in this subject and he has been invited as judge in international customer experience forums. His passion for customer engagement has evolved from extensive experience in multi-national corporations and startups. You can reach him at cxnow1@gmail.com