Director, Content Strategy
I have been involved with content, message and brand since my career inception before the digital revolution. My entry point was television broadcast promos for ABC Television, soon followed by national television commercials for major (and minor) brands. At the time, the only digital component was post-production. With 25 years in B2B technology marketing, I’ve now been with Alcatel-Lucent Enterprise for over 15+ years. During this period I’ve guided web, digital marketing, multimedia and now content strategies in support of organization objectives. My creative training taught me to look at things differently. I explore every problem upside down and sideways, helping me to see things in new ways. I love a challenge and the process of solving complex problems.