Chloe Thompson

Global Director, Digital Marketing

Innovation Enterprise

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Roles & Responsibilities: - Developing the strategy and executing marketing campaigns for IE as a digital brand & its digital products - The promotion of IE & these products through partnerships, social media and other channels - Growing the IE community and building new ones, through our own lead gen activities. - Researching and identifying new marketing opportunities and trends in digital marketing. - Creating partner relationships and development of new partnerships. - Identifying new SEO activity and ways to increase traffic, generate leads for our clients and oversee activity to drive daily, weekly and monthly engagement. - Hosting live webinars and meeting all targets, including lead guarantees for each account. - To work closely with the digital services sponsorship team and new product team, and the wider marketing team to deliver targeted campaigns, reporting on the analytics, effectiveness and overall outcome of each individual campaign.