Amy Shuen

Strategy Thinker

Amy is a leading strategy thinker and a Yale, Harvard, Berkeley-trained woman professor whose work has been awarded “most outstanding and influential in the strategy field” by the leading academic strategy journal SMJ. Her best-selling book on mobile digital strategy and innovation received 10-star top ratings as a “must-read” by the leading digirati website Slashdot and is available in 7 languages. Amy advises strategy leaders and activates in-house cross-functional teams to build world-class capabilities for high-impact strategy, growth and innovation initiatives. The critical KPI is accelerating the number of viable new business model platforms and ecosystems on track to generating $1B in new and shared growth revenue within 5 years. She has worked with multinationals Telefonica, IBM, Canada Post, Samsung, Societe Generale, been a consultant’s consultant for Booz, BCG and Accenture and a faculty member of UC Berkeley, Wharton UPenn, HKU, CEIBS.