Simon Bailey is the CEO of Axonix, a role which he began in April 2015, having previously served as CCO since April 2014. Previous to Axonix, Simon was at Velti where he was Vice President, Global Demand, managing the global advertising business. Simon started his career in advertising in 1996 working for The Times. Since then he has spent the past 15 years working in the digital space where he has sold media, developed sales teams and built cutting edge advertising technologies for the likes of Excite Inc, 24/7 Real Media (WPP) and OpenX Inc. Simon was a member of the founding team at OpenX where he was responsible for the Product Strategy designing and building the first version of the OpenX Real Time Bidding advertising exchange. Simon is married with four children and has a degree in French and Politics from the University of Leicester.