The Internet has become a marketplace of ideas, where individuals from everywhere can share their views on the most important topics of the day. Unlike mainstream media, the social media phenomenon is supposed to be primarily 'grassroots.' It is intended to allow the masses to share their experiences with one another directly. In many ways, social media has become the online version of 'discussions around the water cooler.' Individuals can share breaking news and explore deeper topics when they go on the hottest social media websites.
Many news channels have been accused of having a 'spin', or of serving basically as 'propaganda' megaphones for governments, multinational corporations or the wealthy. With social media, people can enjoy a raw, unvarnished take on all that is important in life today. Custom eLearning via social media uses a familiar, broad and well-developed platform that can reach employees of all ages, skill levels and backgrounds. Here are five ways that social media boosts learning and development.
1. Breaking News
The modern news cycle has become 24/7/365 with 'Breaking News' anytime. Nowadays, it takes longer for a local news reporter to drive out to a location, then for rumors to be spread about what really happened. A tweet can give you a heads-up about what is really happening, in real time.
Most law enforcement officers are trained to not tell you a thing. If there is a lawsuit, then any information they share could damage the process. Thus, it can be difficult to get the real story from the police until much later. Enterprising semi-professional commentators track police radio frequencies and share the inside scoop on what is really going on with 'Breaking News.' By giving you this information, they are making a name for themselves and increasing traffic to their websites. Social media has become one of the fastest ways to get the real story.
2. Product & Service Comparison
There are so many brands out there that it can be difficult to be an expert on all of them. No problem. With social media, you can compare notes with other individuals. Ask them what they thought about a product or service. This is especially useful for online products, services and websites.
The beauty of online comparison is that most of it is unfiltered. People can be anonymous and don't need to worry about potential repercussions from powerful multinational corporations.
The term blog is a conjunction of the words Web and log. The original Internet was a system of logs on University of California computers. People could send a log to a friend, basically an email.
Modern blogging can teach you about virtually any topic under the sun: sports, entertainment, news, financial and scientific blogs, you name it. Learn a new language in your spare time. Blogs can connect people who share the same customer niche. Your corporation can engage in custom eLearning by reviewing, reporting and discussing the facts found in various blogs.
The world is full of very intelligent people who can share their views and information on a host of topics. Perhaps, a Chinese scientist has a medical breakthrough on a disease affecting a family member. You can learn a lot from online social forums.
Companies can create their own forums, offering an entertaining answer-and-response system for visitors. Make training fun. You can make it so that people don't even know they are learning when you use the innovative social media forum.
5. Custom eLearning
Social media uses familiar technology, which appeals to the younger generation. When you develop custom eLearning, you can transcend age, skill levels and experience to train all your employees. Scredible CEO Colin Lucas-Mudd states that social media customized eLearning is a 'single interface and application that manages engagement and delivers training.'
Synchronize your social media learning with current events. This helps your employees learn 'hands-on' skills applicable to their specific job categories. Custom eLearning can expand your horizons, by turning social media into a 'diamond in the rough.'
Social media is popular and offers an array of opportunities to share views, news and information. Using a single social media interface can span generations and provide are more efficient, interesting way to train your employees. You can educate your workforce using a format they are comfortable with: social media.