Maximum effectiveness won't be words that describe a company that isn't up to speed with modern technology. Scores of operations processes rely on a business that utilizes the most modern technology available. Mission goals, including the all-important goal of generating revenue, could be compromised if a business relies on outdated technology. Business managers positively must accept the fact aged technology must be upgraded. Not doing so creates the potential for a business to fall behind.
Those with long memories know how cumbersome it was to run a business in the 1980's. By today's standards, computers weren't exactly as fast and capable as the ones made today. A 640K computer was helpful, but also very limited by modern standard. Technology moves forward and the workforce benefits greatly from it.
Workplace technology should be upgraded at the proper frequency. Here are a few reasons why:
The World Passes the Company By
Not every company can immediately upgrade to the newest technology, but upgrades must be made as soon as a budget permits. Otherwise, a business may fall so drastically behind other companies that it becomes almost impossible to catch up. When internet marketing first emerged, scores of businesses chose not to procure the services of website designers. The proprietors simply thought the whole "internet thing" would be a passing fad.
While these businesses chose not to develop any websites, a number of their competitors did. Customers searching online found the competitors. Once those customers decided to patronize the 'modern marketing business,' they probably wouldn't switch to any other companies without a compelling reason.
Lagging behind in any industry never helps growth and profitability. Failure to stay current with technology and related modernization steps peg a company as being out of touch and lacking in relevancy. Success won't exactly be easy to achieve when this perception takes hold.
Losing Touch with Customers and the Industry
Upon falling behind on technological advancements, managers and employees of a company -- for lack of a better description -- become clueless about changes and trends. This can prove disastrous when interacting with partners or customers. It just wouldn't be beneficial to appear utterly clueless when discussing changes in the industry. Questions about competency rise in the minds of those who realize a business is out of touch with the industry. And yes, one reason companies lag behind industry technological trends is incompetence.
To say poor perceptions hurt a company's brand wouldn't be inaccurate. Customers and partners want to be sure they work with the right business in order to preserve their own interests. When a company seems to be skirting its responsibilities to stay relevant in the current industry landscape, legitimate concerns about the competency of the business arise.
Simply put, a business isn't helping itself by not staying relevant. A serious question arises here. If the business cannot help itself, how well can it serve the interests of others?
Businesses Lose Out
The notion that partners and customers won't associate with a technologically-deprived business shows companies don't succeed when choosing to avoid technological relevance. Business owners and other decision makers may choose to justify their decisions in many ways. They could argue they don't need the technology or that the business can operate cheaper without upgrades. Truthfully, whatever 'positives' may be gained from avoiding technological advancements end up canceled out by the overwhelming negatives. Not investing in a solid IT network or a GPU database won't help a business in the long run.
Outdated technology also limit a business' ability to expand its mission and goals. Imagine the owners of a company trying to succeed in the market while relying solely on landline and flip phones. In the modern smartphone world, an entrepreneur who rejects the common smartphone would be considered totally daft. While few would go to the ultimate extreme of rejecting a smartphone or a laptop, the action of ignoring integrating other necessary business-related tech items can be just as egregious.