Women's 'Fear-Driven Ego' Is Holding Them Back In Business

We talk to Shannon Muruli, the Creator of 'School of Courage for Women'


Shannon Muruli is the Creator of 'School of Courage for Women', a community that helps aspiring women cultivate the courage to create the life they crave. The purpose behind the school is to facilitate women in launching their dreams so that they can contribute to the world in a purposeful way. In 2015, Shannon was named one of the Top 40 Under 40 Emerging Leaders in Dallas, Texas. Shannon obtained both a Bachelor’s of Science in Psychology and a Masters in Public Health (MPH) with Behavioral Science Courses from Florida A&M University. Her favorite quote is: 'The life and career you crave is on the other side of your fears!'

We sat down with her ahead of her presentation at the Women In Enterprise Summit, taking place in Boston this October 25-26.

Can you tell us a bit about your entrepreneurial journey, so far?

My entrepreneurial journey hasn’t been neatly packaged or planned out. I have been on the entrepreneurial path for the last 4 years and I am just now coming to a place of clarity. And that clarity has come about because of my courage to take action {even when afraid and uncertain}. I launched School of Courage for {Aspiring} Women to help them launch their dreams and create the life they crave. I now understand why my entrepreneurial journey has been focused on cultivating my courage to be great despite my fears. It was so I could teach other women how to do the same.

What do you think holds women back from becoming entrepreneurs?

Business startup information is everywhere. So, I don’t think women refrain from becoming entrepreneurs because they lack access regarding 'how to' to start a business. I believe what holds women back from becoming entrepreneurs boils down to them partnering with their fear-driven ego. It is the enemy of ambition, and its opponent is courage. And their fear driven ego convinces them {repeatedly} that they should not start a business {because they will not succeed} for one reason or another.

What do young women need to do to best overcome personal failures and how can this help them in business?

Understanding that there are no failures; there are only opportunities to learn and pivot. Meaning no one fails, they only discover dozens of ways that won’t work. Also, understanding the purpose and the power of iteration prevents stagnation on a personal level that can have a positive impact on the growth on a woman’s business.

Can you tell us a bit about your new e-book entitled #DoItAfraid?

The e-book reveals why some of the most ambitious women are afraid of launching their dreams. I believe most women want to serve more, lead more, create more, progress more and more importantly be more of who they called to be, but they are simply afraid. The range of which they are afraid varies. It can include anything from being afraid of playing bigger, being afraid of what people think and public speaking. The e-book serves as a resource to help ambitious women cultivate their courage so they can start turning their dreams into reality… even if they have to do it afraid.

What will you be discussing in your presentation?

I will discuss how being afraid of public speaking holds women back from professional acceleration.

You can hear more from Shannon, along with other leading women in enterprise, at the Women In Enterprise Summit. To register, click here.

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