Why Personality Driven Marketing Is Today's Winning Branding Strategy

The more "You" your brand is, the greater ROI you'll receive

23May

The results are clear -- people want to connect with brands that are personality driven. It's not just about getting products to your consumer anymore. Today's buyer wants to spend money with someone they feel like they know.

This is particularly important if you are a solo entrepreneur or if you run a small business. You need to figure out how you can express yourself in a way that separates you from the pack.

Social media and other facets of Web 2.0 have changed the landscape since people are looking to digest and share content more than ever. Learning to market to this consumer in a personal way gets results since 92% of people trust recommendations shared by their friends and family members.

To learn how to capitalize on these changes, read below to apply these strategies to your personal brand.

Learn exactly who you are and what you're trying to achieve

Personal brand marketing is effective when you first figure out what you are giving to the world.

When you try to market like a company that has different goals, objectives, and philosophies than you, you'll fail to reach your desired customer base. Working to hash out your goals on the front end will allow you to lay out strategies that work.

Sometimes, the best way to hone your personal brand is by honing your personal voice. Sit down and create content that is aligned with what you're trying to impart, not initially worrying about results or the ROI you'll receive. Create free content for the public with no motive in mind, and assess how audiences respond, and what they respond to.

Use some analytics to see which blog posts, videos or e-mails people are responding to, and why. Today's email marketing tools have an array of analytics that will help you to better define your goals and objectives, which is half the battle when creating your personal brand.

Get people used To hearing from your regularly

It's up to you and your company to figure out the proper frequency for marketing to your customers. 

There's a tricky balance between bombarding your public and not marketing to them enough. Figure out a schedule for sending marketing e-mails, posting videos and publishing blogs, down to the day and time of day. 

Ideally, you need to train people to expect to hear from you. The best case scenario is to have people power on their devices each day or week eagerly anticipating your content. From here, marketing to them and selling them products becomes a formality. 

The more you automate or streamline your content, the easier it is to get results.

Know your audience and market to them accordingly

It's one thing to adopt stellar marketing practices, but what do you know about your customer base?

When you understand your customer, it's easier for you to create new content, products and entertainment-based content that will hit its mark. Use analytics tools that show you demographics, traffic flow and how people interact with your site and brand.

The more that you are able to engage and connect, the more guidance you'll have incorporating personality and innovation into your content.

Produce content that is of the highest quality

Finally, be sure that you do everything you can to share content with the world that is valuable and actionable. Finding your voice and expounding on your points will take some practice, but will be well worth every effort. 

In the case of blog posts, you'll want to write longer form content, between 1,000 and 2,000 words, so that they have more keywords. You'll get your website ranked highly on search engines, which brings traffic that yields conversions.

Use these tips to get the most out of your personal branding and marketing.

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