Where to Begin: Defining Your Target Audience Online (For Your Content Strategy)
Finding a marketing strategy when sharing your content online can be daunting if you approach it without any prior experience or information. However, with knowledge of how to determine your target audience, finding out what your audience wants to see, and how you can deliver content to your audience for a boost in online traffic you'll be able to confidently market your content online without any anxiety or hassle. Below are some ways to help you define your target audience.
How to Determine Your Target Audience
You can easily determine your target audience by asking yourself a few basic questions: what is the age and gender of the folks you want to target? What about their income level? What tends to be your target audience's buying habit? What sorts of products do they like? Based on the products they like, what kind of trends do they tend to keep up with? What is the industry and occupation of the target audience? What about their status--are they single or married? Do they have children? Where are they located geographically? What about their ethnicity? Do they have any specific political or religious affiliation? What kind of values does your target group exhibit? Do you know what your target group's interests or hobbies are?
For example, your target audience can be very broad. As an example, office furniture is not much of a niche so you can target your audience by advertising modern furniture. So, it’s a smart move to use trends to your advantage to gain more traffic.
If you can draw a general outline based on the answers to those questions, you're well on your way to determining who your target audience is. Based on the criteria you're able to build from that, you can find out how to market to your audience and what kinds of products or content would be the most suitable to this group.
How to Determine Your Audience's Content
Let's say that you've narrowed down who your target audience is, and that you've begun to generate a bit of a following through your content. As an example, let's say that your target audience is the 25-40 year old female demographic who are interested in modern day twists on traditional recipes, and you're selling a cookbook by authors who fit this criteria. You should keep a consistent blog or social media feed (Instagram, Twitter, Facebook, Tumblr and Pinterest) with ongoing samples from the chefs who've written these books, and showcase photos of relevant dishes. Your social media profiles should all have a direct link to your website. Let's say that people are starting to visit the site based on what they find on your social media feed.
The trick here is customer retention. Now that you've established your target audience, how do you keep it? The easiest way is to keep a frequently updated blog. You can upload photos and a recipe, or a written entry by one of the chefs whose book you're promoting, and have a daily feed. One blog post per day, or once a week--depending on how often you want to release content and how much time and resource you have to release it.
Content Release Strategy
Websites like Wordpress and Tumblr allow you to schedule posts in advance. Let's say you dedicate Friday to collecting a week's worth of content to be released throughout the week. You can queue your content on a single day to be released automatically each day at a time when you have the greatest number of visitors. The easiest way to keep track of this is by visiting your stats page regularly to see who visited, how many visitors there were and at what time they stopped by. You can also see what parts of the world they visited from. Use this info to strategize your release plans for the week.