Weekend update: Google's Huawei U-turn, finding the perfect match with Hinge and Qualcomm loses FTC battle

Innovation Enterprise's Weekend update this week features the impending launch of 5G in the UK, the state of the self-driving car market, video game personalization and more developments from last week's DATAx San Francisco

24May

As we continue to recover from two action-packed days at last week's DATAx San Francisco, we've continued to produce a stream of content from the data festival, as well as from across the wider world of tech innovation.

Hinge machine-learning lead Shanshan Ding provided the inside track on how the hugely popular dating app built its first online recommendation engine and delivered its first machine-learning algorithm project, while away from the event it was revealed that Amazon has been developing an emotion-detecting wearable. Documents from the retail giant revealed it has been working on a wrist-worn gadget that can pick up on users' emotional state from their voices. Also this week, Gary Eastwood, one of our most prolific contributors, wrote about how big data has been disrupting the supply chain and driving up profit margins.

DATAx New York will be returning for its second edition this November, with big names from the data world confirmed to appear on stage including Microsoft, Sony Music, GlaxoSmithKline and Buzzfeed. If you are interested in attending, you can book early bird tickets here.

Below we invite you to enjoy a selection of some of our favorite stories and articles from our Channels from the past week.

How personalization unearths the perfect gaming match

"Personalization is first about understanding uniqueness," said Electronic Arts director of data science Scott Allen at DATAx San Francisco last week.

Attempting to explain the importance of personalization for games – especially for its use in creating archetypes for the perfect matchmaking experience – Allen remarked: "If we understand how people like to play, that helps us out with a lot of their problems. For example, if you have a 15 vs 15 or a 10 vs 10 game that already contains a heavy elite seeker and a suppression master, we would not put new elite seekers into that game – they just won't have fun."

EA's approach for catering to its 500 million players is to use their unique data to categorize their behavior into five archetypes, each with distinct approaches to gaming, Allen explained.

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Court sides with FTC over Qualcomm antitrust violations

A federal judge in the US has taken the side of the Federal Trade Commission (FTC) that Qualcomm engaged in anti-competitive behavior when marketing its wireless chips.

The decision made by US district judge Lucy Koh saw Qualcomm charged with unreasonably high royalties for its patents which have acted to eliminate its cell phone chip competitors.

The FTC initially sued the chipmaker in 2017, with both sides presenting their opening arguments in a trial in San Jose in January 2019. Koh demanded that Qualcomm renegotiate licensing agreements with its customers and license its patents to rival chip makers at a more reasonable rate.

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Increased infrastructure spending is a necessity for the self-driving car

Regular Innovation Enterprise contributor and technology journalist Steve Jones this week delivered an in-depth report on the state of the self-driving vehicle industry, in the process delivering an argument that the supportive infrastructure required to complete the sector's push has been somewhat lagging.

"While many are willing to concede that self-driving cars have improved over the past few years, they still assert that these self-driving vehicles have hit a plateau and have little chance of actually achieving the full autonomy their proponents desire," Jones wrote.

"However, there are plenty of reasons to dismiss this criticism outright, largely because it has no basis in reality and actively ignores the impressive improvements being made across the automotive industry when it comes to self-driving vehicles."

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Google to continue working with Huawei after government U-turn

Google was forced into an emphatic U-turn this week as Huawei, who had been placed on the US government's "Entity List", was given a temporary stay of execution.

Having initially announcing it would cut ties with Huawei, Google later reversed its decision after the US Commerce Department granted a 90-day license for mobile phone companies and internet broadband providers to work with the Chinese telecoms giant.

"Keeping phones up to date and secure is in everyone's best interests," said a spokesperson for Google. "This temporary license allows us to continue to provide software updates and security patches to existing models for the next 90 days."

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Data-as-a-service must become the new standard for datasets

Kelly Stirman, VP of strategy and CMO at Dremio, this week discussed the use of open-source software, cloud services and a data-as-a-service strategy, so that companies can gain more value from their data.

In a wide-ranging piece that looks at dataset bottlenecks and the building blocks of data-as-a-service, Stirman wrote: "Data is far more massive, complex and variable than infrastructure and software services.

"While a Fortune 500 company may deal in thousands of instances on their favorite cloud platform, an individual analytics job can easily involve dozens of data sources and billions of data points, as well as transformations and enrichment in advance of the actual analysis."

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EE beats Vodafone to become UK's first 5G provider

People in the UK will soon be able to ignore everyone around them as 5G services look set to finally make their debut in the country.

EE, who looks set to beat rival Vodafone by launching the UK's first 5G network, will launch 5G services in six UK cities on May 30.

"5G has a greater bandwidth than 4G and can support more devices," the company said. "So you can stream sports in a stadium, download videos at a busy train station and share photos while partying at a music festival."

Vodafone's 5G network will be available in seven cities on July 3, while fellow rivals 02 and Three have set deadlines to launch their 5G networks before the end of 2019. Therefore, we can predict that by the end of the year, the UK population will be far too busy live streaming video content in busy places, that conversation among the traditionally reserved Brits will have ended completely. On the plus side, however, no more mentions of Brexit will be a welcome relief to us all.

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