Website Design Guide For Small Businesses

How to create and run a successful website

19Feb

Web design software has evolved so much in recent times that it’s more user-friendly than ever. Today, coding knowledge is unnecessary to create a successful website, but you will need some tips. Here are some basic pointers for ensuring your web design is doing your business a favor:

1.Determine the primary goal of your website

This may be inquiries, sales, registrations, or something else, but remember the primary goal and keep that in mind throughout your process. Think about how you can funnel your users into the conversion paths you’ve set and enable them to quickly and easily get to where you want them to be, whether that’s a sale, to a contact form or another goal.

2. Choose the perfect domain name

Keep in mind your keywords and phrases that you’d like to rank for, and do some research on what’s currently available. It wouldn’t hurt to ask a few friends and family members which is their favorite of your top options. Remember, you need this to be memorable, professional and unique. It’s the address you will be promoting to clients, it will be on your business cards and you will want it to be the best possible option. Don’t settle for less. This is an underestimated but important choice. Also, it’s important to consider your TLD. Do you want to be a .com, a .io, a .net or something else? They all have different connotations so do some research and ask some friends and colleagues their thoughts on the matter. After you’ve chosen, you can purchase the domain!

3. Choose a host!

Every single website has a host. This is a data server. Small businesses seldom have their own servers. It’s a huge expense to run and maintain a server, so many small businesses have an external host.

4. Build some web pages

A great website is usually a group of web pages, including a few key pages such as a contact page, a products/services page, and an about page. Be sure that each page has a call to action encouraging your site user to complete the goal we talked about earlier.

Be sure to also add links to your social networks and have visible logos on your website. Remember that the website should be a final destination for all of your marketing, where users can find everything that they need to know.

Be sure to be clear about what problems your business can solve for the users. If you sell real estate, then make that extremely clear. Remember, a short and concise elevator pitch is all you need to communicate your value to potential clients.

Also, place calls to action in strategic places. For example, if you’re selling consultancy, a call to action at the end of a blog about your area of expertise is a great way to do so. Similarly, a call to action for medication on a blog about a medical ailment makes sense. Be sure to use calls to action where appropriate.

5. Set up a secure payment system if your website is e-commerce

For companies that want their clients to be able to make payments online, a secure and encrypted payment system is a must. A great web developer will be able to implement the best software for processing encrypted payments.

6. Testing, testing, testing

Testing is a crucial step for your website. Be sure to have friends, family and even consider employing a professional tester to ensure that the design is the best that it can be. Once testing is complete and any bugs are fixed… it’s time to launch! Never underestimate the importance of user behavior and testing in web design.

7. Market your website!

Once your website is ready for launch, get it some traffic. Use social media, SEO, SEM and any other promotional channels to get people to your site.

8. Maintenance

Staying on top of your design is really important considering how quickly technology is evolving. Stay relevant. Don’t create or redesign your site and then not look at it for four years, as that simply is not enough. You should be consistently updating your content, portfolio, information and looking for areas to improve your design.

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