US-based retail giant Walmart, in collaboration with Japanese online retail company Rakuten, have announced the launch of its e-commerce store in Japan, the Walmart Rakuten Ichiba Store.
The idea for the two companies' new online store, the first Walmart e-commerce store in Japan, was sparked in January 2018. Walmart and Rakuten have signed a strategic alliance in an aim to expand the US retailer's presence in the Japanese e-commerce market.
From the launch of the first store, Japanese consumers will have access to approximately 1,200 US-branded products, with orders will be processed in the US before being shipped to Japan. Time scale of the order process, however, has not yet been mentioned.
In a statement, Walmart said: "The digital Walmart store offers Japanese consumers access to a wide variety of high-quality US branded products, including fashion apparel, outdoor goods and toys."
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Furthermore, Walmart Japanese supermarket subsidiary Seiyu GK will provide customer support "leveraging its years of experience serving local Japanese consumers".
Walmart international senior VP Nathan Kring said: "Through Seiyu, we have an in-depth understanding of this fast-changing market.
"The carefully curated assortment being offered on our flagship store reflects this insight and our ongoing dedication to Japanese shoppers," he added.
The launch of the new e-store follows a string of efforts to break into Asia's e-commerce market. Earlier this year, the US retailer invested $16bn into Indian e-commerce retail platform Flipkart.