US privacy company launches online data protection program for minors

PRIVO unveils its GDPRkid program for data consent management of children online


US online privacy compliance provider PRIVO has launched its program, GDPRkids, which offers a program for businesses engaging with children and minors in the European Union.

The new compliance program, GDPRkids Privacy Assured Program, relates to children's use of website, apps, connected toys and platforms. The platform works with GDPR and other stakeholders, including legal, marketing and customer services to provide support for companies to ensure compliancy with regulators and meet business objectives.

According to The General Data Protection Regulation (GDPR) the age of online consent is 16, thus children 15 years and under require parental consent when information society services are offered. According to PRIVO, the program aims to offer transparency in the digital ecosystem for families while also providing a simplified guide for companies to navigate the online privacy landscape.

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Claire Quinn, PRIVO's VP of compliance said: "The regulatory landscape is changing and companies cannot afford to ignore these changes. Noncompliance with the GDPR is a risk with fines of up to €20m ($23m) or 4% of global turnover.

"It's time for publishers and developers to take privacy seriously and that could not be more true when it comes to children's privacy. More and more children are online and have their own devices, which makes our programs more critical than ever," she commented.


Written by Innovation Enterprise Digital Content Editor, Simorin Pinto

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