It is a good thing that you have now decided to start your online business. The great news is that you do not have to move an inch from your home in order to start your business. All you need is the right integration of tools, and you will be ready to roll. However, a wise selection of tools is highly advocated for. This is because the kind of tools that you choose will determine whether or not your business will succeed.
According to Statistica research, the number of digital shoppers in the US alone stands at 205 million. The same research indicates that the value of B2B sales worldwide stands at $1,471 billion. The average annual e-commerce revenue in regards to retail markets per user stands at $1,630. All the above insights are a positive indicator that online business is growing tremendously. The numbers are bound to skyrocket even more in the near future.
With such promising statistics, you have all the motivation you need to start your business right now. So, what are the key tools you need to propel your business forward?
1. Web Hosting
This must come before anything else. This is where your website files will be stored. While free hosting may quickly come to your mind, the benefits that are connected to that are limited. It is advisable that you opt for paid hosting. After all, your business is bound to make profits, hence paying for hosting should not be a problem.
You should also be very selective with the hosting company that you choose. Weigh the benefits that each company has to offer and opt for one that tallies fully with your interest. The hosting company you chose should not limit the success of your business in any way. Quality and speed are paramount in any website, and this is determined heavily by the hosting company you opt for.
Some of the features to look out for include 99.9% uptime guarantee, unlimited emails hosted, unlimited domains, unlimited subdomains, unlimited bandwidth, and excellent customer support among other features.
2. Content Management Platform
You cannot ignore the fact that content is a key contributor when creating a successful online business. In this regard, you have to make sure that the content you intend to pass to your prospects is facilitated by the right platform. You are bound to come across a handful of content management platforms hence it is for you to decide on which the best one is.
A CMS like WordPress provides features that are very friendly to any business and is widely used amongst online businesses. It is also easy to optimize WordPress for SEO (search engine optimization). You can sell literally anything through WordPress.
In a nutshell, the platform that you have chosen should give you maximum ease in posting content. It should also be versatile enough to incorporate different forms of content. Above all, it should not distort content in any way since prospects need accurate and reliable information.
3. Marketing Automation Platform
We can also not overlook the importance of marketing automation in any business. Your business is bound to grow over time, and the audience will be large. This means that you will need a mechanism that markets your products automatically to all your prospects and existing clients. Notably, marketing automation has the capacity to boost sales by over 14.5%. This means that automation is instrumental in driving any business forward.
Look for a reliable mailing company and subscribe to their services. The idea here is to opt for a marketing automation company that does not limit the number of automated emails and newsletters you can send to clients. Remember your aim is to reach out to the biggest audience possible and to relay a powerful message. You also want to have automated workflows that will ease your conversion process.
Harness platforms like GetResponse's Marketing Automation to inform prospects about new offers, promotions, new products, coupons, and general deals that might spark interest in them. Use the same platform to win back potential clients.
4. Social Media Features
While some people may underestimate the power of social media, the truth remains that it is among the most powerful marketing tools. It is for this reason that you need to incorporate social media features on your website. According to research by Yahoo, at least 53% of people recommend businesses through Twitter. Instagram is used to post over 5 million images every day. Not to mention, 56% of social media users check Facebook daily.
The above statistics communicate how powerful social media can be in boosting business prominence and sales. Prioritize the use of social media buttons within your website and create native posts in different social media sites. When rightly done, social media marketing will help you to reach out to a large audience. In fact, you will end up attracting referrals through the same.
Above everything else, content takes center stage. How will it be possible to communicate with your prospects when you have no content on your website? It is through content that messages are driven home. It is through content that awareness among prospects and active clients will be made possible. However, you must make sure that the content you use is indeed very powerful and of high quality.
Prioritize different forms of content in your business site. You can create videos, articles, infographics, slides, images, etc. that are meant to enlighten your prospects in regards to a particular product or issue. Whichever form of content you opt for, make sure that context, quality, and clarity are upheld to the maximum.
Now you have the prime tools that can help you start your business right from home. Make the best use of the tools since that will determine the fate of your business. Remember that it is not a game of chances. You need to be certain of every step you make.