You've probably heard artificial intelligence (AI) thrown around in conversation lately, but chances are that you are not taking advantage of its greatest potential of all: marketing.
Marketing is both more important than ever, and also more possible than ever in today's Web 2.0 world.
This is something that not enough business professionals take advantage of. If you want to use AI in a way that increases your marketing efforts and allows you to grow your reach with your clients, read on and use these strategies.
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Use AI for your pay-per-click advertising efforts
If you're interested in AI-based marketing, pay-per-click (PPC) is an area you definitely need to focus on. According to studies, PPC advertising is valuable, because close to 70% of people ready to make a purchase will end up clicking on PPC-based links.
This shows that PPC is more than just a trend, and should be used as part of your foundation.
You can use AI to help with your PPC marketing by seeking out new sales channels and outlets that you might not have access to. AI will transcend the limitations of your marketing department and can help you get an edge on your competition. You can also use some algorithms that will allow you to create the best layouts and strategies.
By fine-tuning your execution, you're better able to use this form of advertising to its fullest potential.
Utilize machine learning to make your marketing more personable
Never think of AI as some purely tech-based strategy that doesn't have a human element to it. Contrarily, you can use AI and machine learning to make your marketing more catered to human tendencies and conversation.
For instance, the general public, millennials particularly, are become increasingly accustomed to using voice based services on their devices. People are speaking commands to create web searches, so you'll need to use AI to keep up with voice inflections, new data and vocabulary. The more you can make your platform conversational, the easier it'll be to bring in more people that will want to do business with you.
By implementing machine learning technology, your customers will be more drawn to your content and platform and will feel confident in your ability to cater to their needs.
AI can help you fine-tune your marketing campaigns
By allowing your AI to learn and adapt, you're better able to create marketing campaigns that hit their mark.
You'll get clear data on how successful your marketing efforts are and how people are responding to them. This way, as opposed to reading contrived data and constructing your plans, you'll get access to information that is raw and actionable.
The beauty of using AI for your marketing is that it will put you in the driver's seat and allow you to be proactive with your marketing. This is far better than waiting for your customers to react and then responding -- which will leave you a few steps behind.
By having a dashboard that gives you the information in advance, you and your marketing team can truly get the most out of your efforts.
Use these strategies to make the most out of your marketing through the use of AI.