Properly written job postings are still an important first step in recruitment, but modern technology is rapidly changing how those job postings are used. Recruiters who stay up to date with the latest online methods are far more likely to capture the top talent. Here are some of the current strategies for effective recruitment.
Better Search Tools
It's true that search engines are far more sophisticated than they once were. But given the constant changes to the various search algorithms and ranking criteria, not to mention the explosion in the amount of information online, a typical internet search isn't really providing the best list of prospects. In fact, it may take numerous searches on several different candidate qualities, generating numerous different lists. It's both a more complex and more random process than it should be.
Instead of worrying about finding the right syntax on a frustrating cycle of searches, it's more efficient to focus on the dedicated search tools provided by the major online job markets. Monster, for example, has developed its proprietary resume search to provide more sophisticated searches of its own extensive candidate data.
As search engines aren't really suited to producing tailored results from general searches, recruiters will find it a better use of their time to locate and understand tools specially designed to meet their needs.
Mobile Job Applicants
The single greatest influence on job searches today is the use of mobile devices. A reported 86% of job seekers would turn to a smartphone for job searches. Using responsive websites and selective searches is helping to connect recruiters with more candidates.
Mobile users seeking new employment tend to view online job listings several times each day. It's important that recruiters accommodate mobile users to both expand their reach and refine their pool of candidates. Companies looking to identify the top talent need to develop recruitment strategies that leverage mobile channels. The young job seekers of current and future generations will be mobile-savvy users.
Targeted Job Postings
An important trend in recent months is the use of display advertising to reach specific market segments. The advertisements shown are selected dynamically and automatically based on the specific user. This is determined by such things as cookies and user histories.
This is a strategy that's ideal for actively recruiting the right candidates with minimal effort. An individual's identified interests in a specific career market or geographic area, including determinant factors such as skillsets, education, and salary expectations can all be used to create a range of postings presenting the right opportunities to the right people. Both active and potential job seekers will be presented with the opportunities they'll find the most appealing, and with syndicated advertising networks, on a large number of the sites they visit.
Ads that target specific behaviors are known to increase clicks by over 40%. While this is a form of paid advertising, having the right candidates automatically exposed to the right job postings will save time and expense involved in traditional hiring campaigns. Recruiters could also leverage small business bookkeeping apps to track costs and returns.
Successful recruitment also involves building a reputation as an employer that's great to work for. Candidates want a job that provides great benefits and opportunities as well as a good salary. Roughly 76 percent of job seekers found employment through Facebook. Audiences are also far more likely to share these postings with job-seeking friends.
However, the employer habit of judging candidates based on personal improprieties posted to social profiles, rather than professional qualifications, can be a big mistake. It's important to take the time to discuss key positions with qualified candidates.
Job recruitment is not very different than it has always been. However, the tools used must keep pace with the same channels and technologies that today's job seekers are using.