There has been a lot of talk about the differences between digital and traditional marketing, as well as the constantly recurring question of which one is better. The need for marketing and promotion will always be present and hardly any business can operate without an effective marketing strategy. But what type of marketing should entrepreneurs focus on in this day and age?
The difference between traditional and digital marketing
It’s relatively easy to pinpoint the main difference between these two forms of marketing. Namely, traditional marketing involves every promotional strategy that has nothing to do with the digital world. Therefore, traditional marketing involves television and radio commercials, magazine and newspaper ads, business cards, billboards and other similar forms of promotion. Some people consider networking a form of traditional marketing as well. On the other hand, everything that you utilize for promotional purposes online is considered to be some type of digital marketing. The usual mediums include websites, social media, email newsletters, paid ads, content and SEO, etc. In general, the point is to use the keywords, ads, and content so that people using the Web can find your business easily.
Pros and cons of traditional marketing
One of the well-known benefits of traditional marketing involves the reach a business can have on the local community. It’s relatively simple to market your goods or services in your area. Moreover, traditional marketing means that the majority of your target market will have a physical reminder of your business. Also, this type of marketing is simple and easy to understand. It provides a lot more freedom for psychological triggers and brand recognition than digital marketing. However, the main downsides include the lack of interaction between the business and the audience. Traditional marketing efforts can be very expensive and there’s still no effective way to properly measure the results.
Benefits of digital marketing
As technology advances, so does digital marketing. First of all, digital marketing efforts allow you to target both local and international audience at the same time. There are no geographical limits. If you make sure to utilize various forms of digital marketing (website, social media, articles, videos, etc.), the audience can choose their preferred way of viewing your offers. Moreover, digital marketing is known to break the corporate image wall since it allows the customers to interact with the company.
Continuing with the benefits, digital marketing is known to be very cost-effective yet it’s easily tracked and measured. It’s especially important to mention the possibility of outsourcing digital marketing tasks. Experts in this field, such as The Pipeline Marketing Group, will be happy to help you. What’s more, business owners get the results in real time if the strategies change even just a little. Finally, digital marketing strategies can also improve your brand awareness. Just make sure to have a well-designed and functional website and keep active social media profiles. Basically, there’s no downside to digital marketing. You can fail only if you don’t implement the digital marketing strategies properly.
So, what type of marketing is better, and which one should you use? Well, the answer is simple – both. As a young business, you may want to utilize digital marketing more than a traditional one. However, as your business continues to grow, traditional marketing efforts can become very beneficial. Still, it’s important to mention that a serious business cannot fail to make the most out of digital marketing these days. Almost everyone uses the Internet nowadays and a great number of people actually go to Google and other search engines in order to find the needed goods and/or services. In that respect, the future of marketing is undoubtedly digital. However, we still cannot completely ignore the forms of traditional marketing since this type of promotion still holds effective psychological triggers that can efficiently convert the prospects.