The Secret To Boosting A Digital Sales Team's Productivity

5 Tips to Get You Started


In the current sales environment, your digital sales team is more important than it has ever been in creating and boosting business for your company. Whether you are a big or small company, managing a successful sales team can be a matter that brings in (or, on the negative side, loses you) thousands of dollars regularly. With that in mind, here are some of the best tips for boosting a sales team’s productivity—whether your team is struggling or thriving, these tips will help immensely.

Efficient Onboarding

Productivity begins at onboarding. Hiring the best talent is important, but is ultimately meaningless if they do not feel comfortable as soon as possible. A recent survey showed that 86% of people believe that a new hire’s decision to stay long term at a job is decided within the first six months. Creating an efficient onboarding process is thus an integral part of a successful business. If you own a small business and do not have a human resources department, there are now a lot of mobile solutions that you can customize to take care of onboarding effectively.

Continued Training

When it comes to training, companies that succeed know that it doesn’t end after onboarding. Your recruits may be the best around, but they still need to be placed in an environment that will play to their strengths, help them to hone their skills, and grow and improve throughout their time at the company. Make sure that your employees have access to the best training materials, and encourage them to go to industry conferences and other things that will help them to develop.


One good way to encourage everyday individual improvement is to introduce an element of gamification. This describes the process of using gaming principles to inject friendly competition between employees and encourage better performance. This can be applied in any way, such as monthly competitions, random employee giveaways, or even just simple quizzes. Especially in a sales environment, many employees really thrive through gamification.

Focus on Individuals

Another important thing to remember is that your sales team—though it is, of course, a team—is made up of individuals. As such, a 'one size fits all' approach to managing them simply isn’t going to cut it. You need to get to know each of your sales reps, and what makes them tick. Figure out what each of their strengths are, as well as their weaknesses. You can then pair them with others who have strengths and weaknesses that will offset and complement those of their partner.

Get the Right Tools

In a digital age such as this, it is more important than ever that a manager has the right tools at their disposal. Picking the right sales tracking and training software can be the difference between a good and great sales team. The right sales tool can cover everything from onboarding, to pipeline, to training, and results tracking. Shop around for the right one, and don’t be afraid to switch it up if something’s not working—there are a lot of training companies out there, that specialize in this very area. Don’t forget, when it comes to choosing the right tools, simplicity is key. You don’t want something overly complicated, just something that takes care of busy tasks in an efficient manner. The right tool, combined with the above practices, could transform your digital sales team. Even if your team is productive right now, don’t get complacent. The best managers are constantly looking for things to tweak and improve. So take stock of your sales team now, and see how you can help it to become even better.


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