It seems that sibling rivalry has been beneficial for the Musk brothers.
Elon - whose become one of the world’s most prominent innovators - has been likened to a real life ‘Tony Stark’, and as the leading figure at Space X and Tesla, it’s easy to see why.
He is, however, not the only member of the Musk household who’s trying to have an impact on society. His younger brother - Kimbal - also has similar ambitions, even if his ideas are somewhat more understated than his brother’s.
The brothers followed the same path in their twenties, and made a lot of money in a short period of time. By the time Kimbal was 25, he’d already sold one of his software businesses for $300 million. PayPal followed soon after, netting the brothers a combined billion dollars in profit. Unlike his brother, however, Kimbal chose to turn his back on the tech scene in favour of his passion, the restaurant business.
Having been part of the Silicon Valley scene for almost all his life, the transition to become a restauranteur was fraught with challenges. As demonstrated in an interview on CNN, Kimbal was ‘totally humbled by how hard it is to create a product every day that needs to be made from scratch’. But coupled with Hugo Matheson - his business partner - he’s been able to build a successful restaurant business.
’The Kitchen Community’ represents one of Kimbal’s most precious ventures. Its website claims that it impacts 100,000 children per day, with ‘learning gardens’ being set up around the country. Acting as outdoor classrooms, it gives children the chance to learn how to cook healthy food and eat healthily on a regular basis.
America’s obesity problems have escalated, and now 75% of men over 25 are either overweight or obese. ‘The Kitchen Community’ has been touted as a way of encouraging the youth to stay healthy, and with the program now being rolled out in Colorado and LA, it’s now becoming available nationwide.
The program’s main objective is to ‘change the national food culture’. This might not sound as exciting as his brother’s ‘Space X’ venture - Elon’s fairly sure that he’ll be able to send people to Mars in 12 years time - but it could ultimately be more valuable to everyday people.
The comparisons between the Musk brothers don’t just come from their parentage. They truly want to impact society - and although they are going about it in different ways - their goals are fundamentally similar.