The Last Week In Digital - 11th July 2016

Line plans huge IPO, Nike unveils open source project and Pokemon Go launches with a bang


Nike launches open source software

The world’s biggest sports brand has joined its rival Adidas in launching open source software on GitHub. According to TechCrunch, Nike has published three open source projects on the site, including the code that powers its own site. The move is part of a recent trend of huge companies publishing open source projects - the likes of Target, Best Buy and Walmart have all also opened GitHub accounts.

Bloomberg published a piece in 2013 titled ‘Sorry, Nike. You’re A Tech Company Now’ and, in many ways, the sports giant has been technology-focused for some time. Nike+ Fuel is just one of its number of training apps released on the App Store, and the company has a website dedicated to its Nike+ API for developers - the release of open source software is just another step in a wildly successful diversification program.

Microsoft unveils Dynamics 365

Microsoft Corp. is stepping up its game in the CRM war by combining its Dynamics CRM and ERP products into a new cloud bundle that it calls Dynamics 365. By combining its sales and resource planning software in one suite, Microsoft has created a platform for marketing, sales, operation and service, and it hopes that third parties will help it compete with the likes of Oracle and Salesforce by building applications for the platform.

Dynamics 365 will launch this fall, and is the next step in Microsoft’s image shift, which has seen the company appeal more and more to businesses. CEO Satya Nadella’s keenness to stress Excel’s effect on the world in a recent interview is a good representation of the shift, and the company is hoping to incorporate its Office 365 into its cloud service as much as possible.

Line aims to raise $1.14 billion

Asian messaging app Line is looking to raise as much as $1.14 billion with an IPO in both the US and Japan. The company has taken advantage of what the Financial Times called a ‘global drought in tech listings’ brought on by the UK’s decision to leave the EU and the resultant fallout. With its 218 million monthly active users, though, ‘Line has drawn disproportionate global interest for a Japan-based messaging app.’

According to TechCrunch, the company plans to use the funding to extend to new markets in Asia, building up a user base strong enough to tackle wider expansion plans. WhatsApp, for example, surpassed one billion monthly active users earlier this year - if Line is looking to topple the wildly successful messaging app, it’ll need all the funding it can get.

Instagram releases moderation feature

In what seems a belated move, Instagram is allowing business pages to moderate the comments on their posts. The tool blocks comments containing commonly reported words, giving brands the option of cleaning up their comments sections and posting with greater confidence in their social media image. Offensive comments are sadly inevitable on any post with a wide reach, but at least Instagram are doing something to limit their number.

Pokemon Go launches

And, of course, a special mention for Pokemon Go. The incredibly successful gaming franchise released its augmented reality smartphone game last week, causing a wave of hysteria and a bigger wave of server issues. Only available in the US, Australia, and New Zealand for now, the game has been the focus of bizarre news stories that surface as people wander around their local areas with smartphone in hand. It’s quite unclear how developers Niantic will scale the game, but daily active usage is set to surpass that of Twitter, and Nintendo shares have been absolutely soaring since the release.


Image: rmnoa357 /

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