Strategies for protecting your digital brand

Promoting cyber security and positive branding is key to your brand's success today

23Oct

When you’re trying to make your business a force, it's important to manage both your brand and your information.

This requires a one-two punch of reputation management and cybersecurity.

Close to 50% of individuals have some sort of negative information about them floating around the web.

Imagine the amount of work that a business has to do in order to keep a clean reputation.

In the web 2.0 world, your online reputation is foundational. To learn a little bit more about your how to protect your brand management and company information, consider the tips below.

Make sure your company-wide encryption remains a priority

In today's business climate, you can never do too much to protect your data.

Cybercrime is expected to cause $6trillion in damages over the next few years. Companies are taking the time to revamp their approaches by making encryption and other methods a huge priority. 

You will notice an upswing of cybersecurity over the next decade because threats are also increasing. To start small, make sure that you regularly change passwords throughout your company, and require your employees to do the same. Something as simple as a hacker getting your Gmail login can create huge ramifications.

Since Google accounts are also tied to Drive, spreadsheets and a host of other information, it just takes a thread to create a serious blow for your company. 

Make sure that you invest in the help of a cybersecurity or IT company that can look out for you whenever you need this sort of help. It's important that you invest in a professional company that is skilled enough to be precise with their work. Companies often spend more than $1m per year due to false threats and alerts.

Research the caliber of your cybersecurity company and you'll be in good hands. 


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Keep up with your online reputation

Along with cybersecurity, you will need to do your best to manage your reputation.

While close to 60% of executives say that reputation management is important, less than 20% actually do anything about it. The last thing you would want to do is leave your online reputation to chance since it can leave you open to unfair scrutiny.

One of the best things you can do to control your reputation online is to create your own content and build your brand piece by piece. Since you can control your own reputation by building brand equity, you’ll be better able to get out in front of bad PR.

Start small by creating a blog and creating high volume, high-quality content. When you provide value to the masses, you will be able to build a stellar reputation that will stand the test of time.

Hire a reputation management professional

The best thing you can do is contact a reputation management contractor that can assist you.

Since there are a lot of reputation management firms out there, you can match up with a firm that is able to shape your brand and assist you in clearing the web of bogus reviews and misinformation.

On average, it's not unlikely to pay somewhere in the range of $3,000 and up per month on online reputation management services. 

You might be tempted to bypass these costs by handling your reputation management in-house, but never underestimate how powerful these services can be. The web is growing by leaps and bounds, so investing in online reputation management keeps your business trustworthy to prospective customers. It also evens the playing field and protects your weaknesses.

This can be both a legal and ethical matter, so build a team of pros that understand each facet.

Keep these tips in mind so that you can protect your brand and information.

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