Startup develops Wikipedia competitor to 'map everything in existence'

San Francisco-based firm Golden creates 'bias-free and efficient' human knowledge mapping platform

3May

Golden, a San Francisco-based startup focused on processing and compiling knowledge, has launched a new platform to map human knowledge in a highly organized way that will attempt to fill in the blind spots of current knowledge bases such as Wikipedia.

The platform's builder Jude Gomila, founder of mobile advertising company Heyzap, explained that the company's mission was "to collect, organize and express more than 10 billion topics in an accessible way, presented in neutrally-written and comprehensive topic pages".

The company has raised $5m so far to develop its platform from a number of venture capitalists including Andreessen Horowitz, Gigafund, Founders Fund, SV Angel, Liquid 2 Ventures/Joe Montana. It has also had help from a significant number of angel investors, most notably Gomila's Heyzap co-founder, Immad Akhund.

"An abundance of knowledge is available to us via the internet, but navigating the cacophony of formats, designs, sources and standards is challenging," explained Gomila in a blog post.

"Google, Wikipedia, Bing, DuckDuckGo, Quora, StackExchange and Github are our go-to places for seeking information. However, the knowledge reference products in the market today fall short of mapping, in a highly organized way, everything we collectively know as a human society and what exists on the web."

He added that there are several topics where it is difficult to find canonical information on, for example, "new fund constructions like cryptocurrency hedge funds".

Golden's encyclopedia does not have a limited shelf space, and the startup aims to eventually map everything in existence. To do this, it will bring new technologies and approaches to the platform, some as simple as allowing users to embed videos or academic papers.

Like Wikipedia, it will rely on users to edit pages under their own name. Gomila, however, suggested AI could play an editorial roles in the future to do things such as pointing out when someone is using language that appears biased.

According to Gomila, Golden has been designed to be much more efficient than using competitors like Wikipedia, with Gomila claiming that "one hour spent on Golden is effectively 100 hours on other platforms". 

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