Every startup needs a systematic workflow. Whether you are launching your first business website or making changes to the existing one, you need to do it with careful planning and proper execution. You also need to implement appropriate SEO elements to optimize your site for both the search engines and the users. It might include things like site architecture, indexation, technical content features, server setup and many more. Discussed below are a few SEO checkpoints that every startup needs to take care of for optimum website performance.
Manage the site uptime
Does your site have good uptime? Go for UptimeRobot, Pingdom or other free uptime monitoring tools. As a rule, you need to aim for 99.999% uptime. If the number declines to 99.9% or 99%, it is not a good sign. So, be on the lookout for uptime guarantees when getting web hosting services. These services usually have a compensation scheme in place for when the site does not deliver the guaranteed uptime. Make sure the service providers justify their claims with monitoring tools.
Assess the IP neighbors
Are you noticing web spam patterns in your IP neighbors? If yes, then Google spam filters might carry increased sensitivity for your website. Resort to a network neighborhood tool and view sample sites in the neighborhood. Check out for signs of spam. Here, spam does not indicate low-quality content. You might even want to run the tool on a couple of decent sites. It will help you understand what you can expect from a typical website.
Shift to HTTPS
Have you switched to HTTPS? If not, it would be smart of you to get it done right away! The further you delay, the harder the migration will be. Do check that HTTP (hypertext transfer protocol) always redirects to HTTPS (hypertext transfer protocol secure). You should be careful that it does not turn into a 404 page. All SEO firms should conduct an SSL test to make sure that they have a secure setup.
Keep a tab on the DNS issues
Opt for an advanced DNS checking tool to detect DNS problems that might complicate things. You may also consider speaking to your web hosting provider regarding possible issues and get them fixed.
Verify 'nofollow' and 'noindexing'
The moment your site goes public, utilize a crawler to see if any page has become noindexed unintentionally. Also, ensure that none of the links or pages gets nofollowed. These are only applicable to content that you want search engines to ignore. Furthermore, the nofollow tag tells search engines to restrict passing PageRank from the page. You should never do it for your own website content.
Do away with soft 404
Use crawlers such as Screaming Frog to examine a nonexistent URL. If the result does not show a 404 for this page, there is an issue. According to Google, the nonexistent pages need to be marked as 404 pages. So, take time to sort out this problem.
Check the sitemap
You need to check that an XML (eXtensible markup language) is situated at example.com/sitemap.xml. It is crucial that this sitemap is uploaded to Bing Webmaster Tools and Google Search Console. Make sure that every time a new page gets added to the website, the sitemap gets updated as well.
Also, the sitemap should have an apt and consistent URL format. You should check that the sitemap returns status 200 pages only. There is no need for any 301 and 404 here. You can resort to the World Wide Web Consortium to make sure that the sitemap code is properly authenticated.
Implement rich snippets
If you go for semantic markup, check if the rich snippets are showing appropriately. You should also see if there are any broken snippets. In either situation, you need to authenticate the markup to avoid mistakes. Google might not show any rich snippet at all. That might be a possibility.
Check for RSS feeds
Even though RSS feeds are not used extensively, crawlers often use them to detect additional links that help in indexing. Make sure that you add a rel=alternate to suggest that the RSS feed is placed in the source code. Also, check that the RSS feed operates well with a reader.
Automate social media posts
Automating your social media posts is an excellent idea that keeps your feeds up to date and saves time as well. For instance, you can use the plugin called Social Media Auto Publish for WordPress especially for blogs or any other part of the website that gets updated regularly. By keeping up with consistent social media posting, you can increase your brand's exposure, and it also helps to make sure that your website or blog pages get indexed fast.
Take care of alt text
If your site has non-decorative pictures, make sure to use alt text to identify the image content. Also, utilize keywords that classify the entire image and not just the content. It is essential to remember that an alt-text is an authentic image alternative that is used by browsers that cannot render the picture. An alt text should always make sense to an online user. However, it is not suitable for decorative images such as borders. It is strictly applicable to images that act as an interface or content.
Check for logo links
You need to check that the logo located on the top menu is linking back to the homepage. It should be the same for all the different pages on your site. On the other hand, if you have a blog that acts as an extension of your brand, you may add this feature for each blog post where clicking the blog logo will take users to the blog's homepage.
As a startup company, you need to take every measure possible to give your business an edge. That is why implementing correct SEO strategies is critical. Every business wants to establish and activate a site that gains maximum audience attention, resulting in increased brand awareness and recall. Keep the tips mentioned above to achieve this goal for yourself.