In August, Harley-Davidson changed its ticker symbol from HDI to HOG, the nickname for its motorcycles. "The new ticker symbol captures the spirit of what Harley-Davidson is all about—the fun of riding motorcycles," said CFO Tom Bergmann in a statement on the change.
But will it lure more investors?
Not likely, says Bob Leahy of the Financial Relations Board, an investor-relations firm. "It may appeal to the retail community, but it will absolutely have no impact on valuation," he says. And using a symbol that is not an abbreviation of the company name can make it hard to find on an alphabetical list, he adds.
Nevertheless, a spokesperson for the New York Stock Exchange says more companies are choosing tickers that reflect their products or brand image. "They're easier to remember and can reinforce what a company stands for," he says.
See if you can match these ticker symbols with the companies they represent.
|1) BID||A) Brinker International|
|2) DNA||B) Nicor|
|3) EAT||C) Gibraltar Industries|
|4) FUN||D) Sotheby's Holdings|
|5) GAS||E) The Boston Beer Company|
|6) LUV||F) MarineMax|
|7) MTN||G) Southwest Airlines|
|8) RIG||H) Genentech|
|9) ROCK||I) Vail Resorts|
|10) SAM||J) Steinway Musical Instruments|
|11) HZO||K) Cedar Fair|
|12) LVB||L) Transocean|
For the answer key click here.