Computer software giant Oracle has acquired SaaS AI firm DataFox in an effort to enable Oracle's AI engine to analyze larger volumes of data regarding both private and public businesses. The company-intelligence feature will be a tool Oracle's clients will be able to add to their CRM.
San Francisco-based startup DataFox is capable of pulling information from a number of different sources such as media sites, digital properties and "signals", before analyzing them and providing real-time information about the current state of a company, and predicting when things may be about to change.
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Oracle, which already has a number of AI capabilities in its cloud applications such as ERP, CX, HCM and SCM, said it hoped to "enrich" all of them with "AI-driven company-level data". The move will enhance Oracle's portfolio as it aims to gain ground on its primary cloud competitor, Salesforce.
Oracle executive VP of applications Steve Miranda wrote to DataFox's customers and partners following the acquisition, remarking: "The combination of Oracle and DataFox will enhance Oracle Cloud Applications with an extensive set of AI-derived company-level data and signals, enabling customers to reach even better decisions and business outcomes."
No further details have been disclosed regarding the acquisition.