One major brand to lose 25% value in 2019 cyberattack, says Forrester

Forrester's recent report has outlined the seriousness of cybersecurity in 2019, predicting widespread adoption of a "Zero Trust" policy and warns of a potential "cyberwar"


Forrester has released its predictions for cybersecurity in 2019 and has announced that it believes that one major brand will lose a valuation of more than 25% in the wake of a cyberattack next year.

The report noted that cyberthreats are becoming increasingly normalized. 45% of executives and IT professionals who took part in a recent Hiscox poll stated that their organization had suffered at least one cyberattack in the past year, with two thirds of these experiencing of more than two attacks per year. Today, cyberattacks represent a major risk to companies of all sizes, ranging from high-wealth companies and public individuals.

In the current climate, Forrester has predicted that 2019 will be the year that sees governments and companies adopt a "Zero Trust" policy.

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"Zero Trust has been the security strategy for those who already see the risk from both outside and inside their four walls and no longer view perimeter-based strategies as effective... or valid," stated Forrester.

"In 2019 and into 2020, Zero Trust will become the ad hoc standard in the US, adopted by the US government as both its preferred strategy and as inferred guidance to industries," the report added.

"US government adoption will trickle down to industries by following a similar path to the cybersecurity framework. It will be more like a healthy waterfall as CISOs and CIOs amp up their ability to play defense in a hostile world," Forrester concluded.

Forrester's report also warns of a coming "cyberwar" between nations, not over resources or politics, but for economic advantage, which will see nations combining to escalate cyberwarfare. 

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