New year, new trends.
January is the right month to reorganize your strategy, fix your website design and ensure that you stay on top of the competition. Here you will find the biggest website design trends for 2019; from the overall styling to text illustration changes. Check out these top web design trends of 2019 and don’t be afraid to dare!
Nature-inspired web design continues to flow through the market. Designers are moving away from squares and rectangles toward soft lines and nature-like fluid shapes in their work. A classy example from the past is Stripe which was actually named the model of web design last year. In 2019, this trend still stands with web designers continuing to get their ideas from nature; lakes, forests and paper pieces. Such designs usually feels newer while at the same time more accessible for customers.
Design Agency Homepage Concept by Suke Tran
Back to basics: Retro and vintage
Similar to how retro swept the fashion catwalks in 2016, an updated retro theme has come to the fore for web development this year. What had been old, became new again. The retro, in terms of web design, doesn’t mean getting back to the 90s since that is pretty much the beginning of the era. No, it means getting back on the pedestal of color, simplicity in fonts and socio-cultural topics belong on the screen.
The juxtaposition of this old-new approach brings back pleasant memories in the minds of potential buyers and such this feeling of nostalgia creates a positive association with a brand and that’s what any company is looking for. Check out these couple of examples:
Great Jones landing page design
Go Abstract landing page design
Following the previous examples, we are now entering the monochromic trend in 2019 website design.
Once the whole palette of colors was discovered in web design, experts were testing everything possible in an attempt to try it all. But time has since passed and shown that now the market is saturated with bright designs, people are just looking for places to rest their eyes. That’s why in 2018 the trend was for soft and relaxed colors. But 2019 has gone even further; now the power is in monochromic web designs. And since there are only a couple of colors to manage the whole spectrum of a company’s character, the websites have become pretty brutal.
Digital Bro's website design
SquareSpace has gone even deeper. These guys have remained true to the trends of 2018 (such as moving graphics onto the landing page) but also follow the monochromatic attitude of 2019.
Both examples are the perfect representatives of 2019’s brutality. They are simple and just-what-you-need with a little touch of something new and loud.
Overlapping content elements are also a continuation of the nature-inspired web designs. Asymmetry, broken grid, and diversification are what makes nature so interesting and surprising. Since it works for everyone, why not use it in web design? That’s a great thought that designers applied to this year’s projects. Overlapping creates layers and hence develops the feeling of volume on a page. Overlapping elements always intrigue and interest the audience so let it work for you this year.
Mad Studio's website design features not only weirdly shaped elements that overlap but also a minimalistic approach which creates a unique aesthetic throughout the web pages.
Flayks also added many interactive and changing elements to make the design even more intriguing.
Remember how Slack looked back in 2018? Let’s revise.
This year the company has changed its strategy to keep up with this trend. 3D illustrations have flood the market as they add more realism and depth to the graphics by minimizing or blurring the boundaries between the digital and the real world.
Slack's website design
Simpler fonts in logos
Simplicity today is seen as seriousness, so the tendency in 2019 to get back to basic with regards to fonts as it adds seriousness to the website's design. However, in reality, all it does is clarify the message and makes a brand accessible to everyone. Back-to-basics for large corporations this year demonstrates a shift toward the Helveticization. The trick to these web designs is that nothing really changes but our eyes notice something’s up. This wondering and intrigue make customers pay even more attention to the brand. The most prominent examples of such a fonts change in 2019 are MailChimp and Uber.
Another excellent example of simplicity in web design in 2019 is in the navigation buttons. Since navigation is one of the most essential elements of UX design, this year the experts decided to make it as simple and clear for the user as possible. Now, these are huge buttons covering pretty much the whole screen. Such minimalism eliminates any distractions and brings the users exactly where they wanted to go. The only pain here is to keep them looking nice regardless of the size.
56 Digital’s website is a perfect showcase of such a trend. Just buttons and nothing extra.