As many small businesses know, an online digital marketing strategy can be critical for business success and growth, and small business websites can be an important part of that strategy. Even if you are a small business owner who already has a website, you may not have updated your website in a while, and you may not be aware of current best practices in website design, branding, blogging, content presentation, e-commerce, search engine optimization, and other important website development areas.
Many busy business owners spend a lot of time working offline in their field and don’t have time to watch what’s happening online in their field. Some business owners think they don’t have the money or resources to invest more in their online marketing. Others think that they already have an adequate customer base and do not need to attract more clients online. Regardless of what you think about online marketing, there are some important facts to keep in mind about your business website.
Your Website is a Mirror
Your website is a mirror that reflects the character of your business and your brand. Whether you look in your website mirror or not, your customers - and potential customers - are checking you out online. Your website is part of your virtual identity, and it should accurately reflect aspects of your offline business work.
As a reflection of your business, your website is one of the first things customers see when they look for information about the type of products or services you offer. If your website does not look professional, you don’t look professional. If your website looks old-school and out of touch, you look old-school and out of touch. If your website does not look like an appealing source of products and services to your customers, you don’t look like an appealing source of products and services. Current or potential customers may look somewhere else if they see common mistakes on your business website.
Customers Expect Answers Not Art
Everything that comprises your website contributes to its customer appeal, or lack of appeal, including its content, tone, ease of navigation, color scheme, and graphic images. The appeal or lack of appeal of a website often correlates with customer traffic or lack of traffic. Though business websites need to be appealing to customers in appearance, customers are primarily concerned with overall experience and functionality. Customers expect answers not art when they go to your website (unless you are an art dealer).
Because your customers are busy, like you are, many use online searching for a quick resolution to their questions, problems, or needs. They want to get information quickly on the products and services that can help them, and they want to find the best source for those products and services. They land on your website (or someone else’s) in order to find answers. To make sure your website can provide the answers your customers need with appealing must-have website features, consider consulting with a professional designer of small business websites.
Professional Marketing Matters
Professional marketing assistance can make a difference for your online business success. Customers increasingly rely on online content to find products and services and to review the reputations of product and service providers. A marketing professional can assist with all aspects of business marketing, and many specialize in internet digital marketing. Professionals in internet marketing can provide assistance with such things as search engine optimization, direct and indirect marketing, market research, branding, and content generation for social media as well as websites. A professional marketer can help you take your website to the next level as part of a comprehensive online marketing strategy.
Though business owners are naturally concerned about costs, professional marketers (or marketers) have experience working with various small business budgets. You should consider the costs of losing online business as you consider your needs for an improved online image and website.