Like in any other creative field, web design is bound to undergo some kinds of transformations or changes. These modifications that result from innovation, testing, and improvement of the existing paradigms are what we call current trends, and they play an invaluable role in making the industry better. The web design industry has seen a massive transformation in recent years as trends have come and gone. Those who lagged behind in embracing the changes find it difficult to catch up because today’s leading sites are remarkably different from those that led the way a few years ago.
Most web design trends result from the changing of consumers’ tastes, penchants, as well as designers’ desire to make sites more user-friendly and attractive. As technology advances, it helps design advance as well. Read on for the important current and future trends in web design that you can incorporate to make certain that your website stands out from competition, gives visitors the best user experience and ultimately improves your bottom lines.
More online businesses, as well as the brick and mortar enterprises with an online presence, are taking a mobile-first approach in designing their sites. This means that website designs are optimized for mobile; that is the small screens of smartphones and tablets, before being made to work on the larger screens of desktops and personal computers. This is something that enterprise businesses can achieve using a website builder or a design agency.
Of course, mobile-first web designing isn’t particularly new, but the huge penetration of smartphones and tablets to nearly every corner of the world has meant that mobile gadgets are now accounting for the largest share of web browsing. It is crucial for brands to shift from taking mobile design as a mere after-thought of designing for bigger screens, to ensuring that content delivery through the smaller screens take greater eminence.
Connected to mobile-first designing approach is the greater uptake of responsive design. Nearly every business is now in the race to build a responsive website, which is made possible by CSS media queries as well as malleable layouts. Responsive designing builds a single, responsive/dynamic website that adjusts and adapts its content to yield the best display for gadgets with different sizes. A responsive web design is cost-effective because you pay for the creation of only one website that is highly effective in delivering content on phones, tablets, laptops and even the large screens of desktops. Even more importantly, sites with a responsive design are ranking remarkably higher on Google’s search results.
The algorithms of the giant search engine consider sites built with responsive design as providing great user experience, hence the better ranking. Sites that do not have responsive design or aren’t optimized for mobile are bound to fall off the Google rankings. Ranking aside, companies are grappling with the fact that nearly 80% of users will leave their current site and search for another if it is not optimized.
Conversational user interface
More brands are building conversational interfaces that help interact with people either through live chats, messaging services or other language interfaces. Businesses are using the conversational UI to tap to the fact that messaging services like WeChat and Facebook Messenger are among the most downloaded and are transforming the way people socialize. When this socializing aspect or conversational UI is brought to the way of doing business, it surely enhances user experience and it is bound to be a big trend henceforth.
Web designing languages and browsers have advanced greatly in recent times, and this has forced websites to find new ways of engaging visitors and enhancing their online persona. Thanks to HTML5, CSS as well as jQuery, animations are now playing a bigger part in organizations’ storytelling efforts to capture users’ attention. Animations are important because they’re available in nearly any shape, size, style, and can serve varied purposes.
Greater use of videos
Video has the ability to deliver a well-curated message to the audience and urge them to heed the call to action with greater efficacy. What makes video a mainstay trend in web designing is that it is versatile, it can be incorporated in almost any part of the web page, it is hugely dynamic because it uses both sound and movement in appealing to audience, and it retains attention for extended periods.
All creative industries grapple with tens, maybe hundreds of trends at any particular time, which makes it difficult to discuss every single trend in detail. However, we have listed some of the most important web design trends to watch out for this year and beyond. Although you may not utilize all the trends all the time, it is important to know how the industry is advancing and know how to strike a balance with your multimedia angle because too many graphics create a shambolic outlook.