Machine learning and AI technology to optimize ad campaigns

Codewise introduces machine-learning technology solution, Smart eCPA, to enhance digital ad spend and increase ROI


AI-powered ad-management and measurement company Codewise has unveiled its machine learning technology, Smart eCPA, to its ad exchange platform Zeropark.

Zeropark, an advertising platform which provides digital marketers with an ad traffic and tracking tool, which helps performance marketers optimize digital ad spend and enhance business ROI.

The addition of Smart eCPA integrates AI and machine-learning algorithms, and will aim to provide marketers with a solution to optimize their ad campaigns.

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Mateusz Drela, business development director at Zeropark, said, "Smart eCPA assesses 16 dimensions in real time and picks the most effective data points for optimization, creating unparalleled, bespoke targeting for each campaign. These dimensions include operating system version, internet connection type and speed, device type and more."

According to Zeropark, Smart eCPA offers a 75% ad campaign success rate, a 200% rate increase in comparison to a standard CPM model and automatic optimization of campaign with Smart eCPA's cost model tool.


Written by Innovation Enterprise Digital Content Editor, Simorin Pinto

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