Do you think the concept of guest blogging is dead? Well, not really! Because even today many people consider it as one of the most effective forms of brand building. Attracting the relevant audience has become harder these days as everyone has a blog, but by guest blogging one can easily stand out from the competition. In fact, practicing it on a regular basis can earn you backlinks that ultimately increase your ranking on search engines and puts you in front of an existing audience.
Ultimate Guide to Guest Blogging
Before we begin, first of all, you must decide the goal for your blogging. Knowing your objectives always keeps you ahead of the times. Typically there are three goals for guest blogging:
- Positioning yourself as an authority and well-known name in the industry
- Getting exposure (traffic) back to your website
- Building sufficient backlinks to your website
Next is to find guest blogging opportunities. Now when looking for these, always make sure to find sites relevant to your niche or industry. Choose the site that fits the following criteria:
- Content is focused on your niche
- Audience is interested in your industry
- Blog has engaged readership
- Blog owner is active on social media
How to find the right kind of opportunity:
Google is a great place to start your search with. Use keyword searches like Keyword “submit a guest post” or Keyword 'guest post' or Keyword 'accepting guest post'. Just replace the 'keyword' with keywords from your industry. This will lead you to a blog’s guest post guidelines page, guest post submission page, or actual guest posts by other writers.
Prolific Guest Bloggers
Do you know any prolific guest bloggers in the industry? If you are an avid reader then I am sure that you must have gone through enough blogs on the industry. For example, if you are an online marketer then you must have come across Gregory Ciotti, Danny Iny, Leo Widrich, Neil Patel, Marcus Sheridan and many others. Moreover, using the phrase 'uest post by' with the prolific blogger will reveal all of the sites that they have posted. In case, if you actually know the guest blogger you can ask them to make an introduction for you to the owners of blogs they have posted upon.
Pulling up a backlink analysis of a competitor while working on an SEO campaign is always beneficial. Chances are there that your competitors may have one or more backlinks from guest posting. By using tools like open site explorer, you can keep a close eye on your competition and spot the blogs they have written for.
It is no surprise that bloggers love to share their latest posts on social networks. And since the easiest one is Twitter, you should try running a search to get the latest tweets about guest posts in your industry. Just follow the links.
How to Pitch a Guest Post?
Guest posting takes time, effort, dedication and a smart strategy to make the magic happen. And there are fewer things you need to do before proposing a post for any site over the internet.
Know the blog’s content- Getting to know the target blog’s content is the key to success. Other than appropriate keywords, there are several other aspects worth considering such as:
- What level of audience are they writing for (beginners, intermediate, advanced)
- In case if you run a B2B business then choose a blog that has guest posts for businesses and not general consumers.
- The type of content. Is it mostly general concept or specific, detailed tutorials?
See how others post- A blog may have numerous guest posts but the question is are they done well? Do guest blog posts on the site get as many comments and social sharing as blog posts by the owner? There are a couple of sites that might accept the guest post but there is no point if the audience is only tuning in for the blog owner.
Find Out What Posts Do the Best- In order to make sure that your guest posts get accepted, pitch the blog owner with topics that do well among the audiences. You can get some great ideas of topics here. Just replace domain.com with the blog’s domain.
- http://topsy.com/s?q=domain.com- This shows how many times of blog posts have been tweeted.
- http://plus.topsy.com/s/domain.com- This shows how many times blogs posts have been shared on Google + and received better search visibility.
- http://delicious.com/search?p=domain.com&jtf=E&par...- This shows how many times blog posts have been saved on Delicious.
- http://digg.com/search?q=site:domain.com- This will show you the posts on a blog that have received the most amount of Digg votes.
And what’s more! Get ready to become a familiar face in the blog community.