In honor of National Bullying Prevention month in the US, Instagram has unveiled its latest AI features that aims to help tackle cyberbullying by scanning posted content.
The new cyberbullying tools follow Instagram's announcement in May of its text filtering initiative which, according to Instagram, hides comments containing attacks on an individual and aims to identify repeat offenses.
The new feature leverages machine-learning technology to detect bullying in posted photos, captions and comment, before forwarding the information to Instagram's community operations team to review.
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Following the departure of Instagram's co-founders Kevin Systrom and Mike Krieger in September, newly appointed VP of product Adam Mosseri wrote in a blog post: "As the new head of Instagram, I’m proud to build on our commitment to making Instagram a kind and safe community for everyone." According to Mosseri, the new add-on has been deployed and will continue to roll out in coming weeks.
In addition to its anti-cyberbullying feature, Instagram has developed a new camera filter in partnership with dancer and active anti-bullying speaker, Maddie Ziegler, which Mosseri said is meant to "help spread kindness in Stories".
"This change will help us identify and remove significantly more bullying – and it's a crucial next step since many people who experience or observe bullying don’t report it," Mosseri said.