Instagram deploys AI tool to remove fake follows, likes and comments

Instagram has announced a new update which adopts machine-learning tech to remove inauthenticity activity from third-party apps

20Nov

Instagram has announced a new update to its photo and video-sharing platform that leverages machine-learning and AI technology to remove fake likes, follows and comments derived from third-party apps.

Following the new update, users will receive an in-app message alerting them when Instagram has removed inauthentic likes, follows and comments. Additionally, users who used these services will need to reauthorize their accounts by changing their passwords to revoke access from third-party apps.

According to Instagram, users who continue to use third-party apps to increase their audience "may see their Instagram experience impacted".


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In a blog post, Instagram said: "Everyday people come to Instagram to have real experiences, including genuine interactions. It is our responsibility to ensure these experiences aren’t disrupted by inauthentic activity."

The update follows the company's recently unveiled AI-powered anti-cyberbullying feature to detect bullying in posted photos, captions and comments to prevent bullying incidents on the platform.

The new security measure is said to be ongoing and users can expect more updates in coming weeks, Instagram noted.

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