Innovating for community resilience with the British Red Cross

Charlotte Mill, marketing manager at Friday, writes about the company's innovative presentation with the British Red Cross at this week's Chief Innovation Officer Summit


The British Red Cross helps people in crisis. Digital technology can change how they help, who they help and who does the helping. Friday has been working with the British Red Cross to digitize some of their core services and take advantage of these opportunities.

Friday's approach to innovation is to identify core problems at the heart of the business, experienced by people, and then apply creativity to resolving them. It does this by imagining how they could be made better and applying digital to solve specific pain points.

On October 4, in partnership with British Red Cross, Friday will be exploring the topic of community resilience at the Chief Innovation Officer Summit. The workshop will address digital service innovation challenges faced by the British Red Cross.

The 90-minute workshop will focus on improving a fictional disaster scenario, by outlining the pain points that would arise for both a British Red Cross coordinator, as well as a victim of the disaster. Using the different pain points, the workshop groups will be able to generate innovative ideas that would aid the individuals in the fictional disaster scenario.

Join Friday for this workshop to experience the application of this methodology first hand and contribute to solving a core challenge faced by the British Red Cross.

Register now for the Chief Innovation Officer Summit in London, October 3–4, 2018, to see Friday's presentation, in partnership with the British Red Cross, as well as a host of other leading innovators from Monzo, Facebook, Rightmove, Kahoot!, Makers and many more. 

Data science and ml to assist in california drought crisissmall

Read next:

Data science and ML to assist in California drought crisis