Improving Your Business Foundations

The Millennials are changing the way we look at global recruitment strategies


Over the last decade or so there's been a real transition in what people want from their job. Although still transactional by nature, the relationship between company and colleague is no longer just a case of swapping money for time.

Having said that, it's impossible, especially with the Millennials, to throw a blanket over each and every one of them to find out what they want from their careers. With this mind, and considering that companies are keen to pursue global recruitment strategies, country-specific analyses to determine how certain nationalities view success have become increasingly important.

For example, 50% of Millennials in France want their career to lead to a leadership position, whilst in Norway and Sweden, this falls to 15% and 20% respectively. Perhaps borne out of the incredibly high standard of living in Scandinavia, it shows that there's a divergence of opinion even in two countries that are fairly close to one another.

As you might expect, this is a trend which continues throughout much of the globe. Millennials' in Japan have vastly different expectations that their counterparts in India. This has led progressive HR departments, like that one seen at Dell, to design recruitment campaigns differently depending on the country they're targeting.

If they're employment drive is in India they'll include words such as 'integrity and 'open' whereas in Japan, they'll shy away from promoting management fast tracked roles, as this isn't deemed overly important by Japanese millennials.

These sometimes subtle, sometimes all encompassing changes are essential if a multinational company wants to attract the most creative individuals. Understanding the most optimal work-life balance for your Millennials is important and companies should look to mirror this in their recruitment drives.

From an HR perspective, this will mean that they can no longer look at things from a global perspective. Country specific perceptions are so intense that the best campaigns will look at nations as separate cogs, meaning that the foundations of the department will have to be changed and adapted to the needs of the Millennials around the world.


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