Huawei replaces Apple as the world's second-largest smartphone provider

Gartner research suggests that global demand for the Apple iPhone is beginning to waiver, with Chinese incumbents gaining ground

29Aug

Chinese smartphone provider Huawei ended the second quarter of 2018 with almost 50 million smartphone devices sold, adding up to more than 13% of the global market, becoming the second-largest provider globally, Gartner research has found.

Huawei's smartphone sales places it ahead of Apple who, with more than 41 million iPhones sold in the same period, makes up 11.9% of the market in third place. Apple's sales figures represent a decline since the same period the previous year where it occupied 12.1% of the market.

South Korean-based tech company Samsung remained in first place, with more than 72 million smartphones moved in the second quarter; however, the telecommunications giant's market share dipped to 19.3% compared to the 22.6% reported during the same quarter in 2017.


Visit Innovation Enterprise's Disruptive Strategy Summit in San Francisco on September 13–14, 2018


Of the results, Gartner research director Anshul Gupta commented: "Huawei continues to bring innovative features into its smartphones and expand its smartphone portfolio to cover larger consumer segments."

Gupta added: "Its investment into channels, brand building and positioning of the Honor devices helped drive sales. Huawei is shipping its Honor smartphones into 70 markets worldwide and is emerging as Huawei's key growth driver."

Additionally, the report found that two other Chinese-based brands, Xiaomi and Oppo, had a significant share of the market, with an 8.8% and 7.6% market share, respectively.

The findings reflect the rapidly growing Chinese smartphone market, and the increasing trend of consumers preferring to purchase domestic products rather than Apple versions.

"Demand for the iPhone X has started to slow down much earlier than when other new models were introduced," Gupta noted.

Why slam will be the biggest trend in development normal

Read next:

Why SLAM will be the biggest trend in development

i