Responding to a Digital Trends article, which quoted poor sales numbers tracked by Amazon's sales rank data at Thinknum, HTC VIVE have hit back at claims that virtual reality (VR) is dying.
The data shared by Digital Trends looked at sales for all four major players in VR: HTC for VIVE, Oculus for Oculus Go, Samsung for Gear VR and Sony for Playstation VR, and revealed that sales were down across the board.
Only Sony's Playstation VR headset has experienced market success according to the report, to which Digital Trends stated "ranking 100 among all video game products isn't so bad - but it certainly doesn't indicate the headset is flying off shelves. Gamers are modestly interested, at best".
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Responding to the claims, HTC stated: "VIVE has paced at its highest sales velocity of all time, for weeks on end, and we sold out. For a consumer electronic product in its third calendar year, this continued trajectory is nearly unheard of.
"Don't worry, though; we are ramping up production of the original VIVE and units will continue to roll out to online and retail over the coming weeks."
HTC supported its response with data from intelligence firm International Data Corporation (IDC), which analyzed VR revenue share to show that, with 35.7% of the market, VIVE is the market leader. It also noted that its standalone product, VIVE focus is the number one standalone VR product in China, while its WaveVR platform runs on three of the top four all-in-one VR’s in China.
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Despite the detailed response, HTC failed to share sales figures for the VIVE, but said: "More and more, as people begin to understand the possibilities for virtual applications, word of mouth will grow, and sales will continue their upward trajectory."
HTC added: "It takes time to launch a new technology. We’re glad you’re here and have invested in this journey with us."