How artificial intelligence will improve web technology

What will the impact of artificial intelligence be on web technology?


Artificial intelligence (AI) has already made waves in the world of web development, especially when it comes to do-it-yourself programs. For instance, The Grid utilizes AI to design and create custom websites in just minutes. Users input text and media, and The Grid builds an original website that updates itself after the owner edits the content. This type of technology allows any business to make alterations to its website without having to consult a design or tech team, making design and web development much more accessible.

How can AI improve web technology?

In today’s day and age, the focus of enterprise web development services is better user experience (UX). Everything is about speed, which is exactly why a recent focal point in the tech industry has been optimization for mobile devices. Consumers want to know: Is this website easy to use? Does it answer my questions quickly and thoroughly? Does it have something valuable to offer me?

With the use of AI, the answer is yes. Companies will be able to tailor their users’ experience and make their websites customer-friendly in ways that were once impossible. This is largely because AI cultivates an aspect of understanding and emotion that is absent in mainstream technology. Through machine learning, the customer’s mood and intention are taken into account before a response is generated, allowing for seamless and advanced communication. For example, chatbots act as an in-store sales associate would, suggesting different styles and answering questions about inventory. In fact, they have already had a huge effect on how customers shop, as retailers have seen a 25% - 95% increase in their profits after implementing AI technology.

The use of AI can also so make a website feel personalized for each individual user, which is extremely beneficial for sales. In fact, “88% of U.S. marketers reported seeing measurable improvements due to personalization — with more than half reporting a lift greater than 10%.” This type of increase is made possible only by AI technology, which allows for relevant product recommendations based on past searches and purchases, pictures and videos and suggestions based on current trends and prices. Similarly, AI allows a company to send personalized emails, recommend products that the customer is more likely to buy, and advertise items that the customer can afford.

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AI is also the foundation of voice and visual search, which is an extremely promising development in the digital landscape. Today’s consumers want their questions answered quickly and accurately, and voice and visual search do exactly that. In this capacity, AI allows the user to ask questions that mainstream technology can’t handle; voice search permits longer and more conversational questions, and visual search allows the user to explore using pictures instead of words. This mimicking of a human conversation, in which a person can phrase a question differently or show a photo to explain something, is at the heart of AI.

Lastly, it’s nearly impossible to mention enterprise web development services without thinking about search engine optimization (SEO), which is now being driven largely by artificial intelligence. In fact, Google’s AI RankBrain, a machine learning system, is the third most influential factor that Google uses to rank companies. This means that your SEO strategy will have to include grouping your content pages into similar topics and using customer data to accurately predict what people will be searching for and purchasing. As SEO is one of the main pillars of digital marketing, it’s clear that AI is improving web technology at some of the most important facets of the tech industry.

Let’s See What the Business Leaders Have to Say

The benefits seem obvious, so why is the evolution of AI such a controversial topic? Why are tech titans Mark Zuckerberg and Elon Musk at odds over AI’s effect on web development — and humanity’s survival? Musk, the CEO of SpaceX, Neuralink, and Tesla, has been extremely outspoken about the dangers of AI; he has co-founded OpenAI, which aims to conduct research and promote friendly development of artificial intelligence. Invoking images of robots taking over the world, Musk has stated that AI is “the most serious threat to the survival of the human race.” He feels that certain capabilities should be reserved exclusively for people, and that giving technology human-like power would be incredibly dangerous. Conversely, Mark Zuckerberg has been a long-time advocate for AI, hoping that advanced technology will continue to grow, improve, and eventually become another spoke in the wheel of technological innovation.

Most business leaders are in Zuckerberg’s camp; Rajat Monga , engineering director of TensorFlow at Google, considers AI to be “a tool that should be in every CEO’s tool belt, in every executive’s tool belt. While it’s a tool that’s going to be in everybody’s tool belt, it’s a very, very powerful tool. Just like the internet changed things in the last two decades, similarly, AI is going to be that big thing that’s going to change a lot of things over the next couple of decades. It’s going to be important to think about that as a key ingredient to whatever you build, whomever you serve, and however you manage and help your customers.” He, along with most tech experts, recognize the potential of AI and the importance of a company’s compatibility with the advancing technology.

Just to Recap

The field of AI is rapidly expanding and improving web technology. AI allows for a more personalized, efficient and comprehensive user experience, which is exactly what companies aspire to. Web development will now need to consider more advanced software and updated marketing strategies because the verdict is in: AI is rapidly developing, and it’s here to stay.

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