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How Video Campaigns Can Improve The Online Presence Of Your Brand

Why a professional video campaign can help your brand move up in popularity and reputation

12Aug

With the culmination of technology in the modern age, it is easy to see why businesses need a strong online presence in order to survive in the tremendously competitive marketplace. One of the best ways that brands can boost their visibility is by creating video campaigns to showcase their philosophies, services, and products. Video campaigns are not only a leading form of online advertisement, but they offer outreach potential that other forms of advertising simply can not. Below are just a few of the reasons why a professional video campaign can help your brand move up in popularity and reputation.

Highly shareable content

Most people are familiar with the phrase 'viral video' because that type of content has long enjoyed a high level of popularity. People love viral content because it is entertaining and they can easily share the content with their friends and family. That sharing is what helps boost the presence of a brand. Viral videos can function a lot like online commercials, with viewers electing to watch them purposefully as opposed to being forced to watch them on television. Video campaign success is often directly due to the fact that so many people have the ability to share a video through social media platforms like Facebook, Twitter, and Instagram.

Positive brand messages

Passive advertisements often carry just as much information as a video ad, but those inactive forms of dissemination allow the reader to form their own tone and voice that goes along with the message. It may not be as positive as you mean for it to be. However, video campaigns allow the brand to control the message entirely, from the script that goes into informing the viewers about the brand to the music and background scenery that contributes to the overall feel of the video. By creating these positive affirmations about your brand, you can start to influence public opinion in a very real and measurable way.

Engaging and digestible

If you've scrolled through any social media platform recently, you've probably noticed that posts made of only text are diminishing. Everyone shares photos and videos much more readily than they do any written text, and that is because those photos and videos require much less effort to absorb the content within. A person can simply scroll past a photo and pick up the meaning behind it, and videos require passive watching for small doses of time. Written text posts require the viewer to pause and put some effort into the act of reading, which many standard information consumers find to be ineffective compared to more visual forms of communication. A video campaign will draw the focus of your customer base and use it to instill a sense of trust.

New potential customers

Video campaigns can help boost online visibility in ways many business owners wouldn't even consider. For instance, if a video is made international with the help of closed captioning services, that video can then reach an entirely new customer base that was once closed off by a language barrier. For each language that a video is translated into, another wide potential swath of customers is unlocked. You also need to consider people who can't hear in the first place, and they may need closed captioning in their own language simply to understand the message. All of these customer groups can be accessed with proper video campaigns.

Online marketing and digital advertising is only going to continue to advance as new technologies emerge to meet the needs of the public. Marketing is one of the primary fields in which technologies are readily adopted as soon as they are available, because marketers know that in order to stay ahead of the curve they have to use cutting edge techniques and services that make them stand out from the rest. Video campaigns are currently one of those effective marketing techniques.

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